Bamboo flooring will usher in a deepening corporate brand

Compared with other wood floors, bamboo flooring uses natural raw bamboo as a material, and the emission of formaldehyde is relatively low. Green environmental protection is undoubtedly compared to wood flooring, and it is achieved with the consumer trend of low-carbon life in today's market. Very good docking. The industry generally believes that this indicates that the inflection point for the consumption of the Chinese bamboo flooring market is coming soon.

In the face of competition from domestic counterparts, the days of exporting bamboo flooring manufacturers that export to domestic sales are actually not very good. The emergence of new products and technologies in the bamboo flooring industry, high-margin brand operations and bamboo culture brands are three major opportunities for the bamboo flooring industry to re-invigorate the domestic flooring market, as well as three new selling points.

According to incomplete statistics, the sales of bamboo flooring in the country are still stagnant, which is equivalent to only one-tenth of the wood floor market, and sales are quite sluggish. Today, consumers are very concerned about the concept of environmental protection, this situation must have its inherent factors. Facing the fierce competition in the domestic flooring industry, in order to win the favor of consumers, how China's bamboo flooring should seize the turning point has become an urgent and pressing issue.

In the past, due to the unstable performance of the bamboo flooring, products in the northern heating room were easily cracked and deformed, and their applicability was poor. In the south, they were more susceptible to decay and insects than wood flooring. Therefore, it has always occupied a small share in the domestic market. However, with the emergence of new-technology heavy bamboo flooring, the technical and performance aspects of bamboo flooring products have been improved in various ways.

High-density heavy bamboo mainly uses renewable resources of bamboo as raw material, replacing traditional production methods using wood as raw material. The utilization rate of bamboo is as high as 90% or more, which is almost twice that of traditional floor production methods, and China’s Moso bamboo resources are also relatively large, not only sustainable production and reducing costs, but also can effectively protect the environment, and can develop rapidly without excessively consuming natural resources.

Because the heavy bamboo flooring products are more stable and durable than before, the applicable surface and applicable areas are also more extensive, and they have surpassed ordinary bamboo flooring in performance and application range, thereby changing the competitive disadvantage of bamboo flooring, making heavy bamboo flooring The performance has been comparable to that of solid wood flooring, and has even surpassed the latter trend.

The gross profit rate of the ordinary decorative building materials industry is generally about 40%, and that of the wooden floor industry is more than 30%. However, the general gross margin of the domestic bamboo flooring industry is only 20% or even lower, which means that most bamboo flooring products are put into use. The market can only maintain a balance between revenue and expenditure, and companies basically have no more funds for brand building and marketing.

According to the popular building materials industry, 5% of the logistics costs, 8% of the necessary marketing expenses, 15% of the sales costs and the dealer's year-end rebate to calculate, the vast majority of bamboo flooring companies want to do brand promotion, Basically it is bound to face a loss situation. However, without market promotion, it is difficult to guide consumers. It will itself affect the sale of bamboo flooring. Whether it is willing to lose money or not, it has become a difficult choice for many bamboo flooring companies.

China is an ancient civilization in the world, and is also the birthplace of traditional bamboo culture. The well-known British scholar Joseph Needham even thought that in the in-depth study of the history of Chinese science, East Asian civilization is a bamboo civilization. Although we cannot fully agree with this view, bamboo has become one of the many symbols of the Chinese gentleman since ancient times. It is a model of the Chinese people's favorite elegant plants and has also been widely used by literati and poetry to elegant art.

In recent years, China has paid more attention to traditional culture and increased its promotion and promotion of traditional culture. With the strengthening of China's national strength and the improvement of its international status, the influence of Oriental culture, especially Chinese culture, is gradually increasing. As a synonym for noble elegance, bamboo culture is not only deeply loved by the cultural people, but its green environmental protection also arouses widespread concern of consumers. Bamboo flooring will most likely become a new decoration fashion hot spot sought after by consumers. Bamboo flooring companies, if they do not use this opportunity to carry out their own brand building and publicity, so as to miss the opportunity, will be sighed with regret.

The area and output of bamboo resources in China ranks first in the world. The world’s bamboo has the best performance, and about 90% of the bamboo with the highest value is distributed in China. Although the domestic bamboo flooring industry is still more SMEs, the vast majority have not yet formed a mature brand system, but the current market and technology landscape is in fact a great brand of bamboo flooring companies with strong product, capital and resource strength. opportunity. In addition, the inflection point of the bamboo flooring market has already arrived, and people in the industry now generally believe that bamboo flooring will surely usher in a time when corporate brands will be deepened and become popular.