How to deal with the bleak market for bathroom furniture?

Market Observation-The national competition situation of North and South Furniture intensified

Consumers have found that when buying furniture, the difference between north and south furniture is obvious in terms of furniture style, workmanship and style. The general feeling is that the scale of southern furniture is small, exquisite and elegant, and the atmosphere of northern furniture is simple and stable.

People in the industry all know that North and South furniture have their own advantages and problems. For example, Northern Furniture pays more attention to brand building. On the one hand, the design is improving, and on the one hand, the environmental standards are being upgraded. For Beijing furniture brands, in recent years, they have paid great attention to the expansion of the outward market, and rely on the strong Beijing style natural furniture culture win. In the past two years, Southern Furniture has also accelerated the speed of "entering Beijing" and created the model of "Guangdong Furniture Beijing Headquarters Base", which allows Beijing's broad-minded and demanding multicultural consumers to appreciate the exquisiteness and exquisiteness of Southern Furniture.

Product anticipation-less inferior to "foreign goods" design and environmental protection need to be improved

Today, compared with the quality of furniture "foreign goods", Chinese products are in no way inferior, and they are admired by many foreign buyers in terms of abundant raw materials, product serialization and strong functionality. Judging from the Shanghai Furniture Fair that just concluded, this year's overseas professional buyers increased by 59.6% year-on-year, fully reflecting the efforts of the Chinese furniture industry.

Civil furniture gradually puts aside its reputation as a "replicator" and increases the proportion of original designs in the entire product line; upholstered furniture takes the "conceptualization" of the past into reality, materials, structures, and hardware all have their own merits; the cabinet industry is firmly determined At the same time as environmental protection, more powerful functions and high technology are slowly integrated into the product; and the home Accessories circle also enlarges the oriental elements, allowing more "national flavor" to lead the market.

Casual injuries in the bathroom

Consumer perspective-the internal injuries of leisure bathroom are constantly

The concept of luxurious bathing culture such as "Happiness Bathing" advocated by Leisure Bathrooms does not match the living habits of most traditional Chinese consumers. Therefore, under the circumstances of the current tightening of monetary tightening and weakening consumption power, Leisure Bathrooms is the first to bear the brunt of home renovation projects. Consumers are "squeezed out" by consumers with increasingly mature consumer concepts. In particular, the steam room products had the most obvious decline, but at the same time the sales of simple shower rooms were increasing.

Product anticipation-leisure bathroom will be more "attentive, professional and popular" in the future

According to industry insiders: on the one hand, the manufacturers of leisure sanitary wares will change their products to large-scale, high-end materials and more technologically advanced. This aspect mainly meets the needs of professional bathing centers, leisure clubs and other business places; on the other hand, it is more Pay attention to practical functions, take the parity route, make the pure bathing function the most perfect, reduce those fancy, meaningless additional functions, this aspect is mainly aimed at ordinary consumers. What's more important is the continuous improvement of product defects.

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Hebei Honde Plastic & Metal Co., Ltd. , https://www.foundation-system.com

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