Zhuzhou Diamond: Pursuit of Hard Progress and Unlimited - Interview with Mr. Li Ping, General Manager of Zhuzhou Diamond Cutting Tool Co., Ltd.

At the beginning of 2004, Zhuzhou Diamond completed the integration with Hunan Diamond, and gradually realized the integration of cemented carbide cutting tools, achieving the integration of blades and tools.

In the field of cemented carbide technology, Zhuzhou Diamond has world-class advanced technology and process equipment, and can provide various types of carbide tools and welding machine clip blades from advanced machining centers to traditional machining equipment. The research and development center with an investment of nearly 100 million sets integrates scientific research and application, and has strong research, design and development capabilities.

In the past two years, Zhuzhou Diamond has continuously introduced new products to meet the market demand. In particular, the recently introduced black diamond blades are suitable for high-speed and high-feed cutting of cast iron, and the cutting speed can be increased by 30% to 40%, and the service life is increased by nearly 40%. 50%, processing stability is extremely high.

Zhuzhou Diamond's overall drill bit has a strong advantage. For the production characteristics of different users in the automotive industry, we can create non-standard tools for our customers, which can effectively improve production efficiency and reduce the manufacturing cost for users. At present, Zhuzhou Diamond has successfully developed automotive-specific carbide machining tools and end mills for FAW Volkswagen, Shanghai Volkswagen, Shanghai General Motors and other automotive manufacturers. These products are widely used in the production of key components such as automotive engines, gearboxes, axles, oil pump nozzles and brakes. Practice has proved that the performance of the product has basically reached the level of similar foreign products.

However, we still have a big gap with foreign brands. Foreign manufacturers with a long history of manufacturing have strong technical strength and a sound marketing network. With the internationalization of market competition, the gap between us has gradually emerged. This gap is not only reflected in the serialization of products.

Over the years, on the basis of continuous introduction, digestion and absorption, we have continuously strengthened product research and development and continuously improved the quality of our products. Especially after the completion of the company's integration work this year, our series of products, including blades, cutters and shanks, have initially shifted towards the overall direction. However, compared with foreign manufacturers, we are still in a relatively backward state. In addition, our market work has just started, and the supporting services are not enough. From the simple sale of products in the past to the provision of perfect pre-sales/after-sales services, this transformation is not only a change of concept, but also a process of talent accumulation. Now, Zhuzhou Diamond has begun to set up a nationwide localization service network. I believe that in the next two to three years, our users will be able to feel the huge transformation of Zhuzhou diamonds.

While presenting our new products, we also pay great attention to the display of corporate image. By placing advertisements in the media and participating in various professional exhibitions, we want to tell you that Zhuzhou Diamond is constantly developing and progressing, and Zhuzhou Diamond is gradually moving closer to foreign tool brands. Through these demonstration activities, we will further expand the influence of the company, increase the user's perception of us, and let more users know and understand us.

The "homemization of tools" often gives people the first impression that "the quality of your products is not as good as others." Here, I want to emphasize that brand and quality are not equivalent. Compared with foreign brands, the quality of our products is not worse than that of other people's products. The difference is that our brands are not as good as others. This is due to the late start of our business and the relatively late marketing campaigns. With the development of China's automobile industry, many foreign companies entering China have begun to transfer their manufacturing plants to China, gradually forming a localized production scale. “Localized” production has unique advantages in terms of tooling cost, service and delivery time. Therefore, the “localization of the tool” is more accurate than the “localization of the tool”.

As the largest production base of high-precision hard alloy hole machining tools and end mills in China, Zhuzhou Diamond shoulders the heavy responsibility of promoting the optimization and upgrading of China's cemented carbide industry. In the face of opportunities and competition, we must continue to strive for greater development.
 

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