Tile market such as "battlefield" meets the brave winner

In the global economic downturn and the domestic real estate regulation under the double-sided attack, the days of home business really bad. Facing the economic background of rising raw materials and labor costs, the appreciation of ***, and the soaring price of oil, for home companies, “life and death is a problem.”

Ceramic tile as a sub-sector under the home has also been affected by the corresponding. The economic recession and rising costs have led some informal companies to use inferior raw materials, reduce prices, and ensure that the quality of their products is not guaranteed at all and consumer interests are lost. However, in such a large environment, many well-known tile brand companies such as Faenza Tiles and Dongpeng Ceramic Tiles have stepped up their efforts to rectify the company's internal affairs and are always waiting for the opportunity to recharge. In this way, the more well-known companies will become stronger, and companies that do not meet the standards will gradually withdraw from the market.

Related industry sources believe that although the tile market is currently underselling, there are still many companies blindly increase production, and believe that the current is an opportune time to expand market share. However, if innovation does not produce enough, mushrooming will hinder the healthy development of the ceramic tile industry.

Tile market such as "battlefield" meets the brave winner

At present, well-known ceramic tile companies such as Dongpeng Tiles, Faenza Tiles and Xinzhongyuan are strengthening their internal management, and have strictly checked the raw materials and production processes to ensure the quality of the products. And by enhancing the technological content of products to strengthen independent innovation, in order to achieve sustainable development. Only in this way can the "winter" become a key transition period for enterprises.

In addition, the shaping of the brand is also increasingly valued by companies, especially in the current environment, branding has become a major task for major ceramic tile companies. Although people from all walks of life are talking about brands, major companies all want to create strong brands. However, many people do not understand the brand clearly, and the brands they create seem to be powerful. In fact, they are fragile. According to Deng Pingfeng, general manager of Faenza Tiles Division, functions, quality and value are the three inner elements of the brand; brand awareness, popularity, and popularity are the external three elements of the brand. At the same time, branding requires the combination of multiple elements, time verification, and consumer acceptance.

Today's home industry is like a smoke-free battlefield. Whoever is able to hold on when the market is more difficult and survive is the real brave man.