In the face of the sluggish international market, export-oriented wallpaper companies no longer look outward, but turn their attention to their homeland. However, under the impact of the economic crisis, the wallpaper market has also shrunk, and the domestic wallpaper companies have increased in a large amount. In the case of a lot of porridge, for small and medium-sized wallpaper companies that lack market competitiveness, it may be a disaster. Many small and medium-sized wallpaper companies are in this situation. However, the crisis is also an opportunity. Since it cannot be evaded, it can only be brave.
Control cost
There are quite a few wallpapers for SMEs who have doubts. Is it possible to make a brand with very little money? Why is there such a question? This is because: small and medium-sized wallpaper companies are caught in a misunderstanding, falling into the brand is a misunderstanding of luxury goods, and can’t be without big money. Do the brand's misunderstanding. For example, in order to shape the brand, it is better to lose a decade; the imitative strategy of the habitual and copy-type brand consulting company, without big innovation, can only spend a lot of money, compare the funds, and seek differences. In the economic winter, using low-cost methods to create a strong brand is a high-end strategy for small and medium-sized enterprises to survive. Branding is a systems engineering. Small and medium-sized wallpaper companies must be clear that advertising is just one way for companies to shape their brands, but it is not the only way.
Do a good job in core technology
It is understood that technological innovation is the weakness of most Chinese companies, and it is closely related to the core interests of enterprises. Technology is always the magic weapon for enterprises to win, and it is the inexhaustible motive force for enterprises to keep their lives. With the maturity of the primary technology of wallpaper SMEs, the average company has mastered the basic wallpaper production technology. At this time, the technological breakthrough of upgrading products, the technology-driven enterprises that are innovative in style, function and use will enjoy new technology. Performance results.
Strengthen brand building
First of all, in terms of brand positioning, SMEs insist on high-end and fashion, and professionally produce wallpaper products that meet the tastes of consumers. Secondly, in the brand image, the small and medium-sized enterprises in the wallpaper need to carefully select the brand spokesperson, and aptly convey the brand image of the home and the port. In addition, in the brand planning, it invests a huge amount of brand communication every year, trying to penetrate the hearts of the people. As for brand expansion, small and medium-sized enterprises can increase the intensity of investment, provide a lot of preferential conditions for dealers, and formulate a sound support policy, so the investment situation is hot.
Concerned about surprises
Tags: crisis is also an opportunity wallpaper industry will welcome new changes
Previous: The flooring industry will usher in a "new era" Next: Under the "big data" era, flooring companies must be rational
Iron Wire,Iron Mesh,Wire Iron,Thick Iron Wire
HENGSHUI YUZHENG IMPORT AND EXPORT CO., LTD. , https://www.ironnailwiremesh.com