In the peak decoration season, when consumers choose well-known brands of building materials, they are also struggling to find the best price, and the purchase of building materials will become the choice of many first-time decorators. The credibility guarantee of the third-party group-buying website, the "ultra-low price" below the price of May Day, the bargaining price of the "head of the team" on the stage, and the non-refundable deposits have made many new consumers entering the market tempted.
The reporter participated in the 95th group building decoration furniture purchase activity organized by the city group buying network on April 12 . The event started at 10 am, and more than 60 home furnishing brands and many netizens were called on the spot . At the beginning of the event, the host of the "Head" warned consumers that today's product discounts should not be disclosed to the outside world, and do not tell other consumers when transferring orders in the store. Subsequently, representatives of various brands took turns taking turns, reporting today's product price discounts, and after repeated bargaining by the "head", they reported a price that claimed to be far below the market price. Each brand has a booth next to it, and consumers can place orders at any time.
The reporter found at the scene that "special offer" products all appeared in the form of packages. Taking Huida Sanitary Ware as an example, the person in charge of the brand launched a set of "bathroom full combination" packages, including toilets, bathroom cabinets, faucets, showers, mirror boxes and other products, indicating that the price of this package today is equivalent to 55% off the market price. , Sold for 3800 yuan. The reporter then asked if it was possible to buy a single product. The sales staff made it clear that the single product did not participate in the discount and was not so affordable.
â– Viewpoint
consumer
The store is not responsible for signing contracts
At the group buying meeting, consumer Mr. Liu said that the surface of the group buying website looks very lively. The actual low price is just a few products. Many people think that the 100 yuan deposit can be refunded anyway, so they pay first, and then return when they are not satisfied. During the transaction, sometimes go to the brand store to transfer the order, the store sales staff informed that the price is too low, it is recommended to sign a contract in the store, but in this case, if there is a problem, the store is mostly not responsible.
Brand
Won't participate in activities with products that sell well
Zhang Hui, general manager of Zhibang Kitchen Cabinet Beijing Branch, told reporters that the group-buying website is a consumer platform, and usually pays "service fees" to the group-buying network with the number of participating activities. The brand is relying on the number of customers on the group-buying website to attract consumers to pay the deposit first and transfer the order in the physical store.
Regarding whether the launch price on the day is the lowest price, a staff member of a brand who has participated in a group purchase said: "Some are, some are not. There is also a lot of room for operation during this period." In group purchase activities, merchants generally launch a set or a special offer Products to attract consumers, the price is much lower than the market price. "But special products are either of poor quality or stock products, and merchants will not participate in activities with products that sell well."
lawyer
The legal status of the third-party website is unknown
A person in charge of a large store told reporters that the store is also helpless for the brand's participation in group buying activities. For these brands, "off-exchange orders" usually recommend consumers to go to the store without the need for a unified cash register to avoid the price review of the store. Therefore, it is recommended that consumers sign orders at the store counter to ensure their rights and interests.
Qiu Baochang, director of the Professional Committee for Consumer Rights Protection of the Beijing Lawyers Association, said that if consumers pay deposits in group purchases and buy other brand products through the website, then according to the new consumer law, network service providers should provide real information about the merchant, including contact information ; Can not provide, have the responsibility to bear consumer losses. In addition, if the website collects deposits for merchants, it also depends on whether the two parties have actually acted as a joint sales party or whether they are jointly responsible. In this case, the website should also bear consumer losses.
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