Small and medium-sized enterprises in the labor protection industry: the road to Internet + transformation and upgrading needs to be step by step

With the advent of the B2B spring, many SMEs in the labor protection industry are trying to seize new opportunities, and the increasingly mature B2B platform also provides a suitable environment for the transformation of traditional enterprises. How should SMEs grasp the current situation, step by step, and use the power of “Internet +” to successfully upgrade and transform?

Internet Channels: Sales Channels + Internet

The company maintains its original value chain and adds new e-commerce channels to its sales channels.

At this time, the change was only at the channel level, and it was basically untouched by the original system. Enterprises should pay attention to the strategic coordination between new channels and original channels.

Internet Marketing: Marketing + Internet

The Internet media was added to the means of marketing communication and began to learn internet marketing methods, such as the selection of accurate audiences and viral marketing.

At this time, marketing thinking needs to change, and this has started to change the way the company thinks. In the marketing communication of a company, it is necessary to abandon the traditional thinking of “I say you listen”. It is necessary to learn “out of control” marketing thinking such as community-based promotion, fan gathering, and viral communication.

Internet Content Services: Internet + Products

The definition of the product goes from function to full customer perception. The contents of the company's online content focus more on the value of the content to the customer. The content is the product and the service is the product.

At this time, due to changes in the definition of products, the internal processes of enterprises have been correspondingly changed, the decision-making power and discourse power have been redistributed, and the organizational climate needs to be more flat and flexible. The whole company started to feel like an Internet company.

Business Model Innovation: Internet + Core Competence

The traditional business model of an enterprise, namely "purchasing raw materials + manufacturing products + selling profits," is the most basic choice in the business model. Business model innovation takes place on the Internet every day. It is only when the business model is innovated by the core competitiveness of the company (such as the ability to research and update, the ability to form alliances with suppliers, the ability to create loyal customer groups, etc.). Step into the Internet age.