[China Aluminum Industry Network] In the first phase of the Canton Fair, the Linyi District Manager of Foreign Trade Department of Guangdong Jianmei Aluminum Profile Factory Co., Ltd. felt good. “The aluminum companies participating in the exhibition have begun to show changes, and many of the products exhibited by aluminum extrusion companies have started to transform from the previous building aluminum profiles to home improvement building materials, industrial aluminum profiles, and system doors and windows.â€
This feeling is not groundless. China's aluminum extrusion industry has many manufacturing companies and fierce competition in the industry. In particular, competition in the low-end market has become increasingly intense. Under this background, aluminum extrusion companies have entered the market with higher value-added products.
Industrial aluminum profiles and home improvement aluminum profiles have become the preferred choice for aluminum profile enterprise transformation.
As we all know, the South China Sea is known as the "China Aluminum Industry Base" title, the area gathered nearly 140 on the scale of aluminum companies, with an annual output value of more than 500 billion yuan, is the country and even more concentrated global aluminum companies. However, the leading product of Nanhai aluminum products is building profiles, which accounts for about 70% of the total output. With the aluminum products facing a new turning point, where will Nanhai aluminum products go? With aluminum profiles and home improvement systems, system doors and windows aluminum become What are the new development directions and opportunities and challenges for the development of aluminum profiles in Nanhai?
Industrial aluminum into a new trend of transformation
In the 116th Canton Fair, Linyi District deeply felt the trend of industrial transformation. “The transition from building aluminum to home improvement aluminum system doors and windows is more common, because home improvement building materials technology is relatively mature, the market is relatively stable. In addition, the transition to industrial aluminum profiles has also become a new trend.â€
In his view, the system doors and windows are steering services, including the overall home improvement design, selling both products and designs. In contrast, he felt that the industrial aluminum profile's imagination space and alternative product range would be wider. “Industrial aluminum profiles are widely used in high-speed rails, auto parts, etc. Profits are higher than aluminum profiles for home improvement, and shipments are no longer 'little slapstick'.†Lin Biao District said that currently Jianmei aluminum is used in industrial aluminum. The production of profiles only accounts for about 20% of the company's total output, but industrial aluminum profiles are the product of this exhibition, including the direction of the next transformation.
There has been more than one firm in the United States that has begun its transition. Huang Biqi, export business manager of Guangdong Huachang Aluminum Co., Ltd., told the reporter that at present, the company's exports are mainly in the European market, so the exported products will also meet the needs of foreign countries, including the products of this exhibition are mainly industrial aluminum profiles. She said that competition in the domestic set of door and window products is becoming more and more intense. Everyone gradually develops products with high technological content. With the increasingly mature technology and technology of industrial profiles, both domestic and overseas have developed in this direction.
This does not stop at the planning stage. At the end of last month, Huachang Aluminium officially commenced construction of its Jiangsu plant (Phase III) expansion project. The project occupies an area of ​​more than 23,000 square meters and has a total investment of 150 million yuan. This is undoubtedly a concern for the aluminum extrusion industry, which has been unsmooth by the financial crisis, export restrictions, energy conservation and environmental protection, and real estate market adjustment.
After the expansion of the new plant, what is the positioning? In this regard, Huachang Group Chairman Pan Weishen said that Huachang's products will transition from building profiles to industrial profiles, high-end energy-saving and household profiles market, in which the Jiangsu plant will introduce a large-scale 7,000 tons of domestic Extruder production line (word "production line" is provided by Industry Encyclopedia), Swiss vertical spray production line and Japan vertical oxidation production line, with an annual production capacity of 70,000 tons, built production, sales, technology research and development, the industry's more advanced storage Integrated large-scale integrated enterprise. After this expansion, the total capacity of Huachang Group will also exceed 250,000 tons.
Pan Weishen thinks that in the European and American markets, the proportion of architectural profiles in aluminum profiles is much lower than that of industrial and other applied profiles, while in China, the opposite is true, accounting for more than 70% of architectural profiles, indicating that aluminum profiles are used in other fields. Great excavation space.
Aluminum profiles need to be expanded
"Nanhai Aluminum" has a long history. As early as the liberation, there were Nanhai people in Guangzhou, Hong Kong engaged in small smelting, die casting, hardware and other non-ferrous metal processing. After nearly 30 years of rapid development, a complete industrial chain system covering technology, logistics, exhibitions, information exchange, and international cooperation platforms has been established.
However, in recent years, the development of aluminum profiles in Nanhai has been plagued by a series of problems such as extensive industrial expansion, pollution rectification, industrial restructuring, and a single product structure.
The Nanhai aluminum profile industry faces more difficulties. According to statistics, there are currently more than 600 aluminum profiles manufacturing companies engaged in construction, not only low technology content, but also fierce market competition. At present, the gross profit rate of aluminum profiles is generally around 10%. Compared with architectural aluminum extrusion products, due to the high technical barriers of industrial aluminum extrusions, companies have stronger bargaining power and therefore have greater profitability.
“Over the past few decades, aluminum profiles in Guangdong have developed rapidly, but mainly because of the expansion of scale, relying on cost advantages and resource advantages.†Chen Quanxun, the counselor of the State Council’s Nonferrous Metals Association, said in an interview with the media that the current The rising cost of aluminum processing, limited raw materials, and limited energy have constrained the development of the aluminum processing industry. Technological innovation and industrial upgrading are imminent. Relying on technological innovations, expanding the application of aluminum is an important direction for the transformation and upgrading of the aluminum processing industry.
In fact, how to expand the application of aluminum profiles has become a pressing problem that the South China Sea has to solve. In the beginning of 2012, Nanhai District established “National Aluminum Alloy (item “Aluminum Alloy†provided by Industry Encyclopedia) [Colored Business Opportunity: Aluminium Alloy Plate]. Still significantly single, 70% of the total output is building profiles, and the expansion of the aluminum industry in transportation, electronics and other industries still needs to be strengthened.â€
"For example, some products are now made of carbon steel, but they can be replaced with aluminum. Although the price will be slightly higher, they will have advantages in terms of performance and weight." Assistant Chairman of Huachang Aluminum, He Xiaoan, general manager of Jiangsu Huachang Aluminum Plant, said that the development space of aluminum profiles in the machinery and equipment industry is very large. At present, the high-end machinery industries including automobiles and high-speed rails have all adopted aluminum materials. The entire industry is still in its infancy. "We are basically completing the preliminary market research and development, and we will continue to consider continuing to promote the production line and scale."
Opportunities and Challenges in Transition
After the transition has become the consensus of the industry, how to turn it into a new problem is placed in front of the company.
In 2014, the consumption of aluminum profiles in China's rail transportation industry is expected to be around 160,000 tons, and by 2016 it is expected to reach 220,000 tons, and by 2020 it will reach 350,000 tons.
This is just the demand for aluminum profiles in the transportation sector. If it is extended to other fields such as electronics and advanced equipment manufacturing, the scope of application will be even broader. Zheng Canru, the head of the Nanhai District, proposed to establish the Aluminum Profile Demonstration Zone in the South China Sea. He hoped that Nanhai Aluminum Profiles will enhance its ability of independent innovation and accelerate the development of industrial profiles. After the production line of CSR will be put into operation in Nanhai, Nanhai Aluminum Profiles will have to fight for high-speed trains. Order.
However, how to enter these areas will test the business.
“After transforming the production of industrial aluminum profiles, the level of customers is not the same. We also very much hope to be able to cooperate with large state-owned enterprises such as CSR. However, it is not easy for companies to enter this market,†Lin said.
Compared to Lin Biao District's eager to try, He Xiaoan admitted that he is not currently ready to enter high-speed rail vehicles and other fields. He believes that the entire market for industrial aluminum profiles is large, including mechanical and electronic industries, mechanical products, etc., all of which can be considered, and do not necessarily get together to enter the same industry.
In addition to the industry's choices, the company's capital investment in the process of transformation, as well as the shortage of talents, also plagues aluminum profiles. “Many of the automobile manufacturers nowadays use aluminum instead. However, whether other industries can substitute and how to replace them all require professional talents to carry out research and development. At present, this talent is still very scarce.†He Xiaoan said that this requires Put a lot of manpower and financial resources into R&D.
Linfu District hopes that when new products enter emerging areas, it will be more difficult to rely on companies alone. For example, the procurement of companies such as CSR Group is very strict. It is not easy to enter, and if the government can promote it, it will be promoted. The effect will be better.
In fact, in recent years, the Nanhai District Government has not stopped its support for the aluminum extrusion industry. In June 2012, the Nanhai District Government reported to the General Administration of Quality Supervision, Inspection and Quarantine in the name of "South China Sea Aluminum Industry Cluster Area" as a "National Famous Brand Creation Demonstration Zone". In January 2013, it was approved by the State General Administration of Quality Supervision, Inspection and Quarantine for the preparation of "National Aluminum." Alloy building profile famous brand create demonstration area".
This year, the Nanhai District Government signed a cooperation framework agreement with the Beijing General Research Institute for Nonferrous Metals. The Research Institute will set up a branch center in the South China Sea. In the future, it will provide technical support for the Nanhai aluminum profile and the entire upstream and downstream industrial chain. Nanhai hopes that through the help of important scientific research institutes, it will promote the technological R&D strength and scientific research and innovation capabilities of Nanhai aluminum and other non-ferrous metal industries.
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