Tu Enterprise Forces Product Innovation

Nowadays, the paint industry is facing a huge test of this development. On the one hand, the overcapacity of paint is serious, and the market supply and demand are not balanced for a long time. On the one hand, the problem of coating homogenization is also becoming increasingly prominent, and the lack of innovation in the domestic paint market has become a problem. The disadvantages of the development of the industry.

In this way, if paint companies want to achieve long-term development, they must start with innovation and strengthen their own innovation capabilities.

There is an opportunity in the paint market, and companies need to innovate in the market. In recent years, with the development of the real estate market, the building materials home industry has ushered in opportunities and challenges. Under this background, the 2014 coating trend is developing in the direction of environmental protection and intelligence. Domestic paint brand companies need to adopt technological innovations to meet this challenge, aiming at developing the paint market, expanding market share, and satisfying consumers' individual needs. , so that more consumers can feel the innovative development of custom coatings.

In the current coating market, environmental protection and smart coatings continue to appear in front of consumers. As a differentiated product, after years of development, various products with “smart” and “smart” slogans flood the market. Homogeneity has also gradually emerged. In this case, the technical innovation and design innovation of the coating products are particularly important.

In the process of innovation, both technological innovation and design innovation complement each other, technological innovation is the core of product design innovation, and product design innovation is the embodiment of technical innovation implementation. The paint brand has increased the development and application of innovation, focused on research and development of new technologies, implemented design features that reflect the product's features, developed new varieties, and embodied unique creative ideas and values ​​to demonstrate the added value of new materials.

In order to strengthen product innovation, paint companies need to work in many ways in the current environmental and smart products. Although they are differentiated products, after years of development, there are many environmental protection and intelligent products on the market today. In this case, innovations for environmental protection products and smart products need urgent attention.

In the innovation of environmental protection products, coating companies need to apply the process flow from the products to the advanced production equipment to the simple style design and easy-to-operate product functions, and then apply beautiful and different styles and styles of design and paint products to the decoration environment. , Reflecting the brand's environmental protection and new process characteristics.

In the operation of the smart link, the paint companies need to put more effort. With the popularization and application of high-tech products, new concepts of technological innovation and design innovation, based on the connotation of humanized development, insight into the consumer's fashion tastes and needs, taking the convenience of service people as the leading force, combined with a well-designed intelligent system Paint is more than just meeting storage needs.

In the increasingly competitive paint market, paint companies want to remain invincible and need to continue to reform and innovate, to meet the direction of consumer demand and the ever-changing era. In the research and development of the product, only the technical and design innovations are needed according to needs, and the creation of a more complete new environmental protection technology and intelligent coating products is the favorable weapon for winning the paint market!

All in all, innovation is the fundamental driving force for the development of enterprises. Only by establishing a sense of innovation, paint companies can continue to strengthen product development efforts and develop new products in order to attract consumers' attention and to break away from the constraints of homogenization and seize market opportunities.