Over the past five years, with the strong support of domestic counterparts, the China (Shanghai) Staircase Import and Export Fair has exhibited a rapid growth trend for both exhibitors and professional visitors. The number of exhibitors is large, the special equipment is high, and the major brands are concentrated. . But at the same time, the staircase industry is also facing considerable difficulties, for example: the furniture market is becoming increasingly homogenous, resulting in a large number of plagiarism, plagiarism, imitation, replication and other undesirable phenomena in the staircase industry.
Looking forward to the furniture of the stairs
Stairs are an important part of modern interior decoration. The furniture of stairs is the future development trend. Stairs have been paid more and more attention in a high-quality home. The development of stairs is also very fast.
On the one hand, the development of "furniture" of stairs can be combined organically with the living room, walls, corridors and other components through scientific and reasonable humanized design, so that the staircase products can be integrated with the style of home improvement. In the limited housing space, Through the use of stairs, the best practical and visual viewing effect is obtained. The staircase product perfectly integrates the overall home design style into our residential space. It can have Chinese, European, simple and modern styles like ordinary furniture, which can fully highlight the owner's home life concept and perfect the small environment of the staircase space. Into the living room, bedroom and other large environments.
On the other hand, the "furniture" of stairs is also standardized. Due to price reasons, the import staircase has a market share of only 5% in China, but since last year, sales have shown a steady upward trend. Most joint ventures and sales locations are in Shanghai.
However, according to industry insiders, many Chinese companies are currently doing staircase business, but they are not specializing in staircases, and there is no good communication between companies, and there is no clear standard in the industry, so staircase companies are all doing their own thing. , Singles alone.
Say goodbye to homogenization of products
Another straightforward statement of homogenization is actually plagiarism, plagiarism, imitation, and replication. The homogenization of furniture companies is gradually becoming apparent. There are not many furniture companies and invention and creation companies, but imitations and reproductions are everywhere. A personalized design or service is easy to be imitated and copied by other companies, and even the blue is better than the blue. Invisible, homogeneous products and services can only be price competition, leading to furniture companies entering the era of meager profits. The market demand is standardized, competition is fierce, profit margins are getting smaller and smaller, and business is becoming more difficult to do. The stairs also face such an awkward situation.
In today's highly competitive era, the staircase industry must have its own brand influence and design capabilities, as well as its own intellectual property rights and its own core things. In today's increasingly diverse, personalized and branded consumer demand for stairs, product quality, design, grade and cultural taste have become important criteria for consumers to choose. As one of the strategic resources of enterprises, personalized design can be used to enhance the market's recognition and recognition of product brands. This is the only way for China's staircase enterprise brand building, and differentiated design is a breakthrough for staircase enterprises. An important way to homogenize the "siege".
Achieve the union of the industry
For now, a large number of staircase companies have adopted low-level competition with a "price war." Simple price competition will naturally lead to narrow channels and market chaos, and peers will become enemies, which leads to the fact that today's staircase enterprises are not large in scale, and they are content with the status quo. They only stare at the business at hand and lack an open and development concept. .
In fact, everyone should see that in the background of the increasingly fierce competition in the staircase market, staircase companies must unite and "fight" together, rather than blindly competing with each other, everyone can collect firewood in order to have a high flame, and the staircase industry can also get its own Benign development.
Pan Youcai, Secretary General of the Stairs Committee of the Shanghai Timber Industry Association, said: "We are putting everyone's strength together because there are so many parts in the staircase. The way we produce staircases is a car, from tires to glass. They are all made by a factory. We now use this method to make this staircase. This method is the inevitable road for the early stage of industry development. We have not planned this road. Of course, this method, everyone thinks now, we are generally people As you know, this distribution is not correct with mass production. Unscientific. The purpose of our current component staircase association is to divide the industry, and then slowly refine our staircase associations in Shanghai. We often study and discuss together Negotiate, and then peel off some, like those specializing in the production of iron art, here specializes in the production of pure copper, and then each of us specializes in doing one thing, there is an order, and what we do is that any one has received the order, Everyone benefits together, and the current situation is like this. "
Indeed, retreat is a "fatal injury" to the enterprise. At present, the scale of staircase enterprises is generally small, and the technological process is backward. If they will only close the door to engage in production, they will definitely not be bigger and stronger without contact with the outside world. Staircase enterprises should learn from some successful experiences in the furniture industry, consciously organize and establish regional staircase enterprise associations or alliances to standardize the market, and uniform price of the same products; they can also go out together to jointly promote brands and expand channels; strengthen exchanges with foreign counterparts To learn its advanced technology and management experience. Only in this way can the enterprise achieve win-win cooperation and have a broader space for development to create a strong staircase brand.
Looking forward to the furniture of the stairs
Stairs are an important part of modern interior decoration. The furniture of stairs is the future development trend. Stairs have been paid more and more attention in a high-quality home. The development of stairs is also very fast.
On the one hand, the development of "furniture" of stairs can be combined organically with the living room, walls, corridors and other components through scientific and reasonable humanized design, so that the staircase products can be integrated with the style of home improvement. In the limited housing space, Through the use of stairs, the best practical and visual viewing effect is obtained. The staircase product perfectly integrates the overall home design style into our residential space. It can have Chinese, European, simple and modern styles like ordinary furniture, which can fully highlight the owner's home life concept and perfect the small environment of the staircase space. Into the living room, bedroom and other large environments.
On the other hand, the "furniture" of stairs is also standardized. Due to price reasons, the import staircase has a market share of only 5% in China, but since last year, sales have shown a steady upward trend. Most joint ventures and sales locations are in Shanghai.
However, according to industry insiders, many Chinese companies are currently doing staircase business, but they are not specializing in staircases, and there is no good communication between companies, and there is no clear standard in the industry, so staircase companies are all doing their own thing. , Singles alone.
Say goodbye to homogenization of products
Another straightforward statement of homogenization is actually plagiarism, plagiarism, imitation, and replication. The homogenization of furniture companies is gradually becoming apparent. There are not many furniture companies and invention and creation companies, but imitations and reproductions are everywhere. A personalized design or service is easy to be imitated and copied by other companies, and even the blue is better than the blue. Invisible, homogeneous products and services can only be price competition, leading to furniture companies entering the era of meager profits. The market demand is standardized, competition is fierce, profit margins are getting smaller and smaller, and business is becoming more difficult to do. The stairs also face such an awkward situation.
In today's highly competitive era, the staircase industry must have its own brand influence and design capabilities, as well as its own intellectual property rights and its own core things. In today's increasingly diverse, personalized and branded consumer demand for stairs, product quality, design, grade and cultural taste have become important criteria for consumers to choose. As one of the strategic resources of enterprises, personalized design can be used to enhance the market's recognition and recognition of product brands. This is the only way for China's staircase enterprise brand building, and differentiated design is a breakthrough for staircase enterprises. An important way to homogenize the "siege".
Achieve the union of the industry
For now, a large number of staircase companies have adopted low-level competition with a "price war." Simple price competition will naturally lead to narrow channels and market chaos, and peers will become enemies, which leads to the fact that today's staircase enterprises are not large in scale, and they are content with the status quo. They only stare at the business at hand and lack an open and development concept. .
In fact, everyone should see that in the background of the increasingly fierce competition in the staircase market, staircase companies must unite and "fight" together, rather than blindly competing with each other, everyone can collect firewood in order to have a high flame, and the staircase industry can also get its own Benign development.
Pan Youcai, Secretary General of the Stairs Committee of the Shanghai Timber Industry Association, said: "We are putting everyone's strength together because there are so many parts in the staircase. The way we produce staircases is a car, from tires to glass. They are all made by a factory. We now use this method to make this staircase. This method is the inevitable road for the early stage of industry development. We have not planned this road. Of course, this method, everyone thinks now, we are generally people As you know, this distribution is not correct with mass production. Unscientific. The purpose of our current component staircase association is to divide the industry, and then slowly refine our staircase associations in Shanghai. We often study and discuss together Negotiate, and then peel off some, like those specializing in the production of iron art, here specializes in the production of pure copper, and then each of us specializes in doing one thing, there is an order, and what we do is that any one has received the order, Everyone benefits together, and the current situation is like this. "
Indeed, retreat is a "fatal injury" to the enterprise. At present, the scale of staircase enterprises is generally small, and the technological process is backward. If they will only close the door to engage in production, they will definitely not be bigger and stronger without contact with the outside world. Staircase enterprises should learn from some successful experiences in the furniture industry, consciously organize and establish regional staircase enterprise associations or alliances to standardize the market, and uniform price of the same products; they can also go out together to jointly promote brands and expand channels; strengthen exchanges with foreign counterparts To learn its advanced technology and management experience. Only in this way can the enterprise achieve win-win cooperation and have a broader space for development to create a strong staircase brand.
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