Affected by a series of factors such as intensified property market regulation, credit crunch, and rising prices in 2011, the downstream furniture market also faces a serious survival crisis. In order to change the state of survival, household distributors headed by Beijing, drawing on the successful experience of trade-in of electrical appliances, put forward the concept of trade-in furniture, and achieved good results.
In the same severe home furnishing market in Dongguan, some home furnishing dealers have sniffed business opportunities and have carried out trade-in activities for furniture. However, most businesses are unclear about the prospect of trade-in furniture, and they are on the sidelines.
Onlookers: Low reuse value of old furniture
With curiosity about trade-in furniture, a few days ago, the reporter visited several shops in Dongguan Fantasia International Home Plaza (formerly Fuying Home Center). Among them, Xiaofeng, a sales consultant of the dynasty furniture store, told reporters that the store has not yet adopted the strategy of trade-in for the old, mainly because of the market slump this year. Sometimes there are no customers in the store for a few days, and the old furniture is recycled. It is necessary to increase the cost. It is difficult to implement furniture trade-in at this store unless the manufacturer has support in this respect. When the reporter asked if there were other businesses in the mall using this method, Xiaofeng said that there were, but there were relatively few, and the old furniture recovered was all digested by the manufacturers.
Sister Li, who has two shops in Huajia International Home Plaza in Fantasia, told reporters that old furniture, especially some wooden furniture, not only takes up a lot of space, it is inconvenient to store, and the value of reuse after recycling is very low, some can basically be used as garbage Throw away.
"It is much more difficult to implement furniture trade-in than trade-in electrical trade-in, mainly because the storage problem of recycled old furniture is not easy to solve." Yang Manjian, the operation manager of Fantasia International Home Plaza, told reporters that home shopping malls are not the same as the electrical city, take Suning For Gome, they have a special large warehouse to store goods, which can effectively solve the storage problem of recycled old electrical appliances. However, home shopping malls have only simple stores and no special warehouses. If dealers implement trade-in, they must rent another warehouse. Store old furniture, which in turn increases operating costs. Because of this, home dealers are mostly on the lookout.
Implementer: Can stimulate the current home market
For the replacement of old furniture, although most home dealers are still watching, but some businesses have launched this business. Among them, Manager Liu of Guanghui Furniture City Wanjiang District told reporters that he believes that it is completely feasible to replace furniture with old ones in Guandong. Guanghui Furniture has already launched this activity in the advertising of the 19th anniversary of this year.
Manager Liu said that in the process of changing, there are mainly two aspects: one is mahogany furniture, the two parties of the transaction first negotiate the purchase price, the purchased mahogany furniture can be used for storage; the other is the office table, office chair Yes, this is more suitable for some gradually growing enterprises, some small businesses, the office supplies that were purchased at the beginning are relatively simple and practical, and when the scale of the enterprise is expanded, their desks and chairs will be upgraded accordingly. The previous tables and chairs can be converted to a certain value for a new batch of office supplies, which can not only satisfy many potential customers' pursuit of furniture trends, but also stimulate the current home furnishing market. "At present, the market response is pretty good." Manager Liu said.
In addition, Chen Yongqian, the promotion manager of Meixin Home Furnishing, also said that some merchants in Meixin Mall have also proposed the idea and plan of replacing furniture with old ones. In fact, the scheme of trade-in furniture can still be tried, especially in the current situation of the home market is not prosperous, you can use the trade-in furniture to motivate some customers to re-decorate and tap the customer market.
Consumers: If recycling will consider trade-in
Although the marketing methods of furniture trade-in are different for merchants, they are still a good choice for some consumers. Miss Zhu, who lives in the Xiaqiao Fruit Wholesale Market, told reporters that although the furniture at home is a bit old, they are all emotional and can't bear to throw it away. If the merchants recycle these old furniture, they will consider adding some new furniture. In addition, Mr. Wang, who lives in Hong Kong Street in Dongcheng, also told reporters that if businesses can recycle old furniture, this actually helps them solve the difficult problem of dealing with old furniture, and also removes some obstacles for them to upgrade their home furniture. On a certain level, it plays a certain role in promoting the development of the home furnishing industry.
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