The integrity of the enterprise is the biggest problem facing furniture e-commerce
On December 3, 2009, China Internet Network Information Center (CNNIC) released the "2009 China Online Shopping Market Research Report." Data show that as of June 2009, China's online shopping users have reached 88.88 million, an increase of 24.59 million year-on-year, an annual growth rate of 38.9%. In the first half of the year, online shopping consumption exceeded 100 billion, and online shopping is quickly becoming an important life for Chinese people. One of consumption methods.
But it should not be overlooked that behind the booming e-commerce, there are still many problems that affect online shopping. In the China Internet Hotspot Survey released this time, it is obvious that 62.4% of users do not trust the website and are afraid of being deceived; 47.4 % Users worry about the quality of goods; 42.3% users question the safety of online shopping; 36.8% users worry about after-sales service, these problems are concentrated in the manufacturer's credit, e-commerce integrity has become a prominent problem in the current online transactions.
The development of anything has two characteristics. The number of users participating in online transactions is growing rapidly. With the increase of transactions, some users use some unsound systems in the development of e-commerce, malicious deception, and some bad phenomena accompanied by rapid development. The emergence of e-commerce and the uneven trading environment have greatly reduced the integrity of users in e-commerce.
Integrity is the foundation of e-commerce
In traditional ethics, integrity is regarded as "the way to establish a person", "the foundation of a career", and "the foundation of a government". As a code of ethics, integrity is the foundation and foundation of all ethics. Honesty is not only a character, but also a responsibility; not only a moral but also a criterion; not only a reputation, but also a resource.
The same is true in the field of e-commerce. Integrity determines the speed and quality of the development of e-commerce in China, which is related to the future of China's e-commerce. The CEO of E Home Fashion, Mr. Cai, said that controlling the quality and price of furniture is the advantage of B2C platform that distinguishes it from C2C. It is also the basis for providing customers with cheap, convenient and reliable services. Since customers need more pre-sales, sales, and after-sales services, online shopping malls must provide customers with better satisfaction in the three dimensions of low price, convenience, and integrity.
The market economy is a credit-based commodity economy. Credit is the foundation and lifeline of the market economy. As an e-commerce business, credit is also the foundation of its existence and development. "The principle of Melaleuca Furniture Network and E Home Fashion is to select furniture for customers. Under any conditions, we will not sell fakes, even parallel products, cottages and other controversial products." The two CEOs talked eloquently.
Trade for integrity
A complete integrity system includes many levels, and any regulations and commitments are an expression of service. The two CEOs put forward the concept of "service for integrity" for integrity construction. The two online shopping giants insist on taking consumers as the center, starting from the aspects of furniture quality, after-sales service, furniture logistics, installation, etc., to fundamentally eliminate consumer concerns and worries.
Since the biggest concern for online shopping consumers is the quality of the goods, both have established strict assessments of the qualifications of furniture manufacturers and strictly controlled the qualifications of furniture manufacturers. Since last year, the two companies have been stricter in controlling the quality of goods, and have strictly controlled the introduction and withdrawal of furniture manufacturers through a series of access mechanisms, evaluation mechanisms, and elimination mechanisms.
Since consumers cannot directly touch furniture products when buying furniture online, Melaleuca Furniture and E Home Fashion provide detailed descriptions of online products, and try to ensure the consistency of product introduction and pictures. In order to protect the privacy of users, a strict confidentiality system has been established for consumer personal information and purchased goods. In order to facilitate consumer consultation, inquiries and complaints, Melaleuca furniture network and E home style provide 400 hotline, providing 24 hours a day manual service. A very important part of the integrity system, they also specially launched a 15-day unreasonable return commitment. The average Taobao store only promises 7 days.
All people participate in building integrity
Experts pointed out that e-commerce integrity solves two problems, one is that merchants should be self-disciplined and not publish false sales information; the second is that shoppers do not submit fake orders, and the second is that all merchants join together to form an industry association, which will affect the development of online shopping Has a positive role in promoting.
The country's focus on e-commerce integrity will make e-commerce law-based and outline-based; the e-commerce association is committed to e-commerce integrity and will certainly promote the healthy development of e-commerce, gradually guiding the establishment of China's e-commerce credit system; corporate integrity The establishment of E-commerce has greater room for development with itself and makes e-commerce more viable. Since e-commerce is still in the early stages of development, especially since the integrity mechanism needs to be improved, it will need to be established by personnel at all levels.
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