China's door and window market blew up the aggressiveness of Shanzhuang Fengyang brand

"Cottage" mixed with the market

Market phenomenon: Doors and windows are labor-intensive industries, and the threshold is low. This allows some businesses who do not have professional knowledge and skills to take advantage of opportunities. Faced with the "homogeneous" market environment, it is very difficult for consumers who are "outsiders" to distinguish who is "genuine" and who is "shanzhai."

Fortune Wood expert tips: Consumers must first look at the process when choosing doors and windows. The quality of doors and windows is not limited to material, materials can be purchased as long as the money, the process determines the quality, such as the connection between the doors and windows cabinet using eccentric parts and wood filing will be more solid, the table top is not easy to hang down fracture. In addition, there are doubts that local companies can request to go to factories for field visits, and foreign companies can search for information. The above two strokes can basically make the "shanzhai version" show up. Of course, for consumers who do not understand, choosing safe channels to purchase goods can reduce risks.

"Yangpai" is aggressive

Market Phenomenon: In the home consumer market, consumers are often rushed by a "pretty glossy" specialty store and high prices. So some people started to use a crooked brains to take a foreign brand and even fake a foreign brand. In fact, all production and installation were done in local small workshops.

"When you see the products marked with origins in Germany and Italy, everyone looks different." One owner who has more than five years of sales experience in Shenyang said, "In fact, this kind of consumer psychology contributes to foreign brands in the market. It's no wonder that someone has worked hard on this."

Fulin wood expert advice: buy home building materials products must focus on quality, not "high price", "big", "import" will certainly be "high quality" on the equal sign.

At present, many consumers are blindly pursuing "imported products". So is foreign products really so good? Recently, the AQSIQ announced the first batch of unqualified food and cosmetics list this year, a total of 180 batches of foreign brands were rejected outside the country, this data reflects the obvious problem, so first of all consumers should be psychologically recognized Brands do not necessarily represent high quality of life. Even if you choose a foreign brand, you must also find out which part of the plate and hardware is imported, which part is not; whether it is a domestic assembly or a pure import, which can be clearly seen through inspections.

"Environmental protection" misleads consumers

Market phenomenon: Recently, when reporters visited the window and door market, they discovered that with the continuous improvement of people’s awareness of environmental protection, businesses have begun to talk about “environmental protection”. Of course, doors and windows enterprises are not far behind and have played environmental protection cards, but most of them are playing games. It’s not uncommon for you to really get certification from an authoritative department. In addition, the reporter found that there are some businesses have repeatedly stressed that environmental protection plate doors and windows will be environmentally friendly.

Fulin wood expert advice: The production of doors and windows is a very complicated project, many of which will affect the environmental protection coefficient, such as edge sealing, viscose, door paint, etc., often contain a large number of harmful substances, unqualified countertops Baseboards often also contain a certain amount of formaldehyde and harmful substances. Therefore, environmental protection of plates is equivalent to environmental protection of doors and windows.

At the same time, there are businesses that advertise their doors and windows 100% green, which is also very difficult to achieve. Because in the construction process, doors and windows are environmentally friendly, in addition to the production process, strictly speaking, the design of doors and windows and noise, soot, etc. can be effectively ruled out, are all factors that verify the overall environmental protection of doors and windows. Therefore, it cannot be said that the plate is an environmentally friendly product, and the doors and windows made are the environmental protection doors and windows. The environmental protection of the plate is only a basis for the production of environmental protection doors and windows.