Infinova: Using the Future to Guide Today

In 2014, as the watershed of the development of the security industry, security competition has entered a new stage, and the pressure on enterprises has also been increasing. For Infinera as an international leader, it is no exception, facing industry, homogenization and price. War, cross-border operations and a series of challenges. Then, in the face of such fierce market competition, how will Infinova, which has been taking the high-end market route, respond and deploy?

According to the 2013 financial report, Infinera achieved operating income of 960,548,420.17 yuan, up 26.81% over the same period of last year; total profit 53,313,912.42 yuan, net profit 61,987,588.77 yuan, up 638.33 over the same period last year %, 360.50%, achieved a substantial increase in performance. Such achievements can be closely linked with Infinova's forward-looking planning, down-to-earth attitude, and the company's attitude of focusing on brand management and strict control over product quality.

Looking ahead and conquering the market with comprehensive strength

As an international security brand founded in 1993 in the United States, Infinera has a long history, a deep corporate culture, and a glorious past that incorporates a variety of brand honours. What is it that Infino most wants to convey to the market today? Dr. Yinghui Liu, President of Infinera Global, stated: “Infinera's goal is to be a company that keeps pace with the times, is at the forefront of the times, and positions high-end markets. We are pursuing the recognition of customers, the quality of our products and the long-term benefits of our company. Our advantages are simple. It can be summarized as intelligence, platformization, product differentiation and globalization. What Infinity wants to do is not only to use the past to guide today, but also to use the future to think about the present and use the future to lead today!"

When the market is in the process of reform and reshuffling, companies often lose their bearings, what they can do, and what they should not do. The most crucial point is whether business operators can rationally see the market situation, recognize their own advantages in a large environment, and launch market strategies that meet the demand in the transition. For Infinera, which has been tested in the industry for more than 20 years, it has been integrated into the blood of the corporate culture. As Dr. Liu Yuhuai said, “We use the future to think about today.”

At present, the security industry is ushering in a new era of development. The extension of the industrial chain provides space for the development of small and medium-sized enterprises. Some simple monitoring products or technologies can no longer meet all the requirements of the security industry. The industry segmentation is still in the initial stage. , Further industry competition gradually kicked off. “These have imposed higher requirements on the scale, comprehensive competitiveness, brand influence, and services of enterprises. Enterprises must have stronger comprehensive strength to win more markets,” said Dr. Liu Yuhuai.

In Infinitu, the challenge means more opportunities. Whether it is the price war or homogenization of products, all the tests are the R&D and financial strength of the company, but these do not constitute too much of an impetus for Infinera's development. Infinito believes that instead of participating in price wars, it is better to increase R&D to quickly increase the supply capacity of the solutions, which will be more beneficial to the long-term development of the company. Therefore, Infinera insists on continuous investment in R&D, and adopts the best solutions and best components in product design. Because of this, during the process of technological innovation, Infinera successfully achieved a transition from an analog supplier to a network, high-definition, and intelligent video solution provider. As it achieved greater breakthroughs in front-end products and platforms, IP network HD products have also gained over 100% growth in the market.

Create highly competitive products and solutions

Continuous innovation and high quality products are a powerful foundation for a company. Infinera not only has a complete front-end and back-end product line, but also continuously deploys product lines from multiple dimensions such as technology and applications in response to market demand, and comprehensively covers analog, HD-SDI and IP video surveillance product markets.

How to ensure the absolute quality of the product is the key to winning the market. Dr. Liu Yuhuai emphasized that Infinera insists on adopting the best hardware solutions and fully integrates core technologies such as intelligent, optical images, and network HD applications into products. In addition, it is also very careful in product details, such as high-performance wide dynamic, high-definition ultra-low illumination, digital noise reduction, dark area compensation, backlight compensation, strong light suppression, etc., how to ensure that the product can be in any light environment To obtain the best results while restoring the application of functions such as digital image stabilization, fogging, and intelligent control, Infino R&D personnel are fully considering the market demand and pursuing excellence in product performance. For example, Infinera's innovative coding function not only reduces network transmission and decoding pressure, but also greatly saves storage space. In the trend of the new technology, Infinera has also maintained its leading position. In 2013, Infinera launched the industry-leading 4K ultra-high-definition camera, further enriching the camera line.

As security enters the era of intelligent management, the role of the platform in the system is also increasingly important. "Infinera's new management platform system integrates business modules such as bayonet and electronic gambling, intelligent applications, panoramic joint control, and video research and evaluation. The V2600 series of integrated video management platforms we launched is an effective integration of analog, HD-SDI and IP. The video surveillance system provides a brand new solution for the development of high-definition surveillance systems, said Zhang Yanfeng, general manager of Infino.

The standard and unity of the platform system has always been a headache for users, and Infino has effectively solved this problem. Infinera's platform is based on standardized protocols to achieve images of policing, criminal investigation, traffic and other functional departments. The interconnection of information systems integrates video into specific services and effectively promotes the integration of the public security platform. This not only improves resource utilization, but also fully meets and adapts to the needs of the new generation of safe city construction for HD, smart, and converged applications.

In addition, for the financial industry, Infinex has introduced comprehensive monitoring solutions for a variety of different networking requirements through in-depth investigation and demand exploration of video surveillance systems, which can meet the centralized management requirements for large-scale banking network points and unified resource scheduling. And so on, these all explain the excellence of Infinera's products and solutions.

Based on the international market, taking the high-end market as the axis

Whether it is in China or in overseas markets, Infinera believes in branding. To build the high-end international brand image of “Innova” globally, it is necessary not only to win the market but also to win the trust of customers.

Since its inception, Infino's products and businesses have been mainly targeted at the high-end market. Recalling the distance traveled these years, the company’s general manager Zhang Yanfeng stated: “Infinera is a company focused on R&D innovation and will usually focus on some unexplored potential. In the field, we hope to achieve Infinera’s leading position in the market through innovation in R&D. High-end market customers have extremely high requirements on product quality and service, and are relatively insensitive to prices, and are very test- ful of the company’s overall strength. With rich industry experience and professional knowledge, Infinex has a very strong brand influence in the high-end market. After the listing, the strong financial strength provides a strong backing for us to explore new areas.”

In the industry market, Infinera tends to have a distinctive demand and an industry with huge potential. Enterprises will have more room to play and the market will grow even more. For example, safe cities, rail transit, banks, etc., the application of these industries is exactly in line with Infinera's technology and brand positioning. “The differences between different industries make security rich and colorful. If we can make these differences better, then it will bring many opportunities for the development of enterprises.” Dr. Liu Yuhuai pointed out.

In addition, Infino’s brand influence in the international market is also evident. Unlike most security companies cutting into the international market by OEM, Infinera attaches great importance to brand management in the global market. This has a lot to do with the background of the founder. Dr. Liu Yuhuai’s experience and vision of studying in the United States in the early days creates and operates Infinito for the future. Branded a unique style. In order to expand overseas maps and establish the influence of overseas markets, Infinex acquired "March Networks" in 201 1 and gradually opened important overseas markets such as the United States, Canada and Europe.

It is worth mentioning that, as of now, Infino has set up three major R&D centers in the world: Shenzhen, Ottawa, and Milan to set up R&D centers; in 2014, it set up a global technology center, aiming to respond to local issues through global unified planning and unified resource allocation. Market changes and latest demand. At the same time, Infinera has conducted technical cooperation with universities, laboratories, and companies with leading technologies in various countries, integrating the most advanced technology applications into products.

In the aspect of marketing network construction, Infinera has established an efficient and complete direct sales service network in the world in the past ten years. Customers can quickly and conveniently obtain Innova and March Networks branded products and services locally. In addition, Infineon has established sales offices around the world to hire local management and sales personnel to provide local customers with product solutions and services that are closer to their needs.

For overseas markets, Infinera has achieved very encouraging results. The top five of the top 10 banks in the United States, the top six of the top ten banks in Canada, the thousands of bank outlets in Europe, and all Wal-Mart chain outlets in North America are Infinera and March. The crystallization of the cooperation between the two major brands of Networkes is a sign of their brand appeal in foreign markets.

Adhering to scientific production, operation and management, and launching the low-end market

A company must be able to take a long-term approach, accelerate its progress on the track of healthy growth, and achieve leap-forward growth in performance. Only the high-end market is not enough. Zhang Yanfeng, general manager, said frankly: “Although the high-end market has many profits, the overall market volume is relatively small, and the scale of the company’s development is also relatively limited. In Infineon’s view, a very important step now is to accelerate the pace of mergers and acquisitions and integration to expand the company’s Of course, "We are not only trying to increase the scale, but by increasing the scale to increase production efficiency and efficiency, to increase per capita sales and per capita output value as quickly as possible, while strictly controlling product and operating costs, so that our R & D, production, and operation We have enough ability to support our merger and acquisition company. ”

Specifically, in the future, Infinity will launch a series of high-quality, low-cost products for the low-end market to meet the needs of users at different levels. "As for the low-end market, under the premise of guaranteeing performance, we will increase product highlights through some differentiated designs, while optimizing production and other aspects to reduce costs and form the unique competitiveness of Infinera. Infinitu also established civil use this year. The Ministry of Security hopes to take a large-scale cut into the low-end market, said Zhang Yanfeng, general manager.

In terms of production operation and management, Infinex 2013 established a global operation center to realize the integrated management of procurement, storage, and supply chain; optimized the SMT production line, successfully introduced the ERP UF U9 system and production management MES system, resulting in production efficiency and product quality Further improve and enhance; through combing the functions of the conversion department, effectively improve the efficiency and quality of new product introduction (NPI), not only quickly improve customer management and information feedback capabilities, but also improve customer satisfaction and loyalty. Infinera's modern production workshop, spacious and clean production environment, uniform production lines, and the serious and meticulous work attitude of each employee on the production line are enough to illustrate Infino's rigorous and focused efforts.

As an international listed company, based on the global market, the huge operation management requires that business managers must stand at a higher level to think about issues and guide the sustainable development of the company, not just focusing on immediate interests, but also It is not easy for companies to stay rational. Infinova, as a company that is not only technically strong but has a mature market strategy, can deeply ponder the development of the past two decades at the time of transformation, put the splendor into history, and use the vision of future development to think about the present, this The operators themselves need great courage.

In the process of visiting Infinera, we can feel the rationality and understatement of Infino Leaders everywhere, and are firm and calm. We can see Infino's practical and pragmatic, rigorous and persistent. Therefore, any security market is changing, and Infinova, who sticks to its own path, will usher in a kind of tomorrow, and let us wait and see!