In the second half of 2014, the situation will be severe

In July, the relevant national departments announced the Industrial economic data for the first half of the year. In the first half of the year, the economic growth rate in China remained above seven points, and various economic indicators remained stable and slightly increased. However, relevant sources indicated that the economic data are still not optimistic because the impact of real estate is too great for this. The economic situation in the future is still not clear enough. Ceramic tile industry has also been seriously affected by the real estate market, because the real estate investment rate has dropped more than two points, especially the new housing area fell sharply compared to the same period last year, reaching a large margin of more than 16 points. The start of the new residential area fell more than 19 points. There was a drop of about six points in the area of ​​house purchases and sales, and sales fell by more than six points.

Ceramic Tile Sales in the First Half of the Year Are Poor

In the first half of 2014, although ceramic products increased by about five points, sales of ceramic tiles dropped by more than ten points. Because ceramic tiles and real estate projects are closely linked, the real estate's new construction area and sales area will obviously drop. This will certainly affect the sales of ceramic tiles. As a result, the real estate market continues to fluctuate and the ceramic tile industry will also be directly affected. The trend of the real estate market in the future will determine the direction of the ceramic tile industry. Although the GDP growth in the second quarter has not yet reached the expected growth rate. Judging from the area of ​​real estate for sale, it increased by 24 points year-on-year in June, which indicates that the inventory in the real estate market is in a surge. Although this is closely related to the cautiousness of buyers, it also reflects the It is extremely difficult for the ceramic tile industry to strengthen in the second half of the year.

However, a significant increase in inventories does not mean that the supply of real estate is too high. The people concerned said that the overall demand is still far greater than supply, so the real estate market is likely to usher in a wave of very strong rebound at the end of the year. The decline in the real estate market price seems to have become inevitable, but the price cuts have a great relationship with the local conditions. The real estate market may continue its downturn in the future or it may fluctuate.

Tile demand will remain low in the second half

Because the unstable performance of the real estate market will result in the sluggish sales of tiles in the second half of the year, relevant parties predict that many ceramic tile manufacturers will be in shutdown in the second half of the year. These companies will face considerable inventory pressure because of the decline in sales in the first half of the year. is too big. The probability of reshuffling in the tile industry will gradually increase, especially the SMEs will be in crisis state.