Customized paint "custom **" hit fiery

The word "custom" originated from Savile Row, meaning tailoring for individual customers. Savile Row is a shopping district in central Mayfair in London, known for its traditional bespoke tailoring. With the development of the times, the meaning of the word "custom" has gradually been enriched, such as custom clothing, gifts, and even custom skin color, custom vegetables, etc., cater to people's pursuit of quality and personality, customization is the real personality Consumption. The United States predicts that “customs customization” is ranked first in the "ten technologies for future changes." Its market position is increasingly recognized by the people.

It is reported that the custom economy first appeared in the agricultural society, and there existed the simplest form of customization in the handicraft industry, and tailoring became a synonym for this customized period. People's customization is not based on individual needs but on the basic needs of life.

The current furniture companies, on the basis of large-scale production, treat each consumer as a separate market segment. Consumers design their own furniture according to their own requirements. Enterprises must comply with the design requirements of consumers. Personal furniture to manufacture. This type of website is better: Homeware benefits, mainly to achieve the three major functions: program design and furniture trend display; product features and image analysis; online experience and appointment.

Custom paints come to the fore, and from the point of view of customizing mainstream groups, customization has become forgotten and extravagant because of the industrialized economy, where people accept dull faces and fall into the fast-growing economic and social process of standardization. dream. It is in the context of this great era that the customization needs of today have changed, so that the custom economy has begun to enter the main hall. As the most humanized economy in history, it has become a new economic model that is highly regarded by people.

Custom paint, as the name implies, is another embodiment of custom-built paint, that is, tailor-made and custom-made paint conforms to its own personal aesthetic, which will lead to excessive creativity, extraordinary inspiration, and many customizations. Continue to meet consumer demand.

From the changing trend of the market, the custom paint model will become the most influential business integration model of internet energy. Currently, two factors lead to differences in consumer products. One is consumer differentiation, and the other is differences in consumer income levels and value judgments. Custom coatings are catering to consumers and are personally focused on satisfying consumer needs.

Firstly, the online shopping mall will select sample orders, then make appointments for surveyors and designers through physical stores, design communication, or recommend some appropriate styles for customers to refer to according to the needs of customers, so as to achieve the most satisfactory customer comfort. In particular, a customized paint upgrade “private customization” is a symbol of status and taste.

Custom paint, unite and unite the elite enterprises and freshmen in our custom industry, seek the development and specification of the paint industry, continue to expand to the national and even global scope, and build a more extensive and more open custom paint service provision platform.

Custom coatings believe that for the traditional paint industry companies, they should fully realize that the ultimate driving force of the industry is consumers. Therefore, industrial restructuring and upgrading of competitive coatings will be more at the consumer level. For example, to integrate O2O channels, strengthen customer management services, engage product design and transformation by buyers, gather long-tailed demand, create individual brands, and launch new marketing methods.

In addition, with the influence of the emerging technology industries such as the Internet and big data, the traditional industry definition and border areas are increasingly blurred, and cross-border development and industrial integration are more common. Therefore, customized coatings are ahead of the thinking on the transformation and upgrading of China's traditional industries, starting from improving the quality of economic growth, and guiding the promotion of the transformation of coatings by the micro perspective.