Expert point of view

In the recent period, the so-called "deep blue strategy" has gradually become a hot topic in the domestic security market. The strategy was first proposed by Blue Star, a well-known security company in China, and used the Chinese Navy's strategy of “going to dark blue” as a template. It put forward that China’s security industry needs to adapt to the future development of the network, intelligence, and professionalization of the security market, emphasizing different security vendors. Should give full play to their respective advantages, on the one hand, to avoid the development of homogeneity, to carry out professional development in the more familiar vertical areas, and to forge the core competitiveness. On the other hand, we will strengthen our system integration and intelligent networking capabilities to form a future-proof security solution.

So what are the characteristics of this "deep blue strategy"? Can it really adapt to the future development trend of China's security market? To this end, the reporter interviewed the writer of the strategy and the blue star president Xiao Gang.

The "deep blue strategy" of seeking new changes

"To a certain extent, the strategy of deep blue can be said to be a strategy that has been forced out - a strategy that is forced out by the security market that is constantly developing and pursuing new changes."

When talking about the latest "dark blue strategy" proposed by Blue Star, Xiao Gang felt deeply touched. “At present, the domestic security market is changing rapidly, and the demand is more professional. In the past, the era of relying on a few products has gone. Security companies must have special familiarity with the needs of customers and provide customized services. Only by seeking to survive in the market."

“In addition, customers increasingly value the system integration and intelligent networking capabilities of security system providers. Moreover, due to upgrades and cost savings, many customers require a customized package solution while also requiring systems. Excellent compatibility, compatible with the present and future-proof."

Such demanding requirements have forced security companies to seek new changes to adapt to future developments. Moreover, we have found that no one company can eat all industries with the needs of existing customers. This requires different manufacturers to intensively work in vertical areas that they are more familiar with in order to realize their advantages. Blue Star was originally praised by the industry for its outstanding platform system integration capabilities. At the same time, it has been operating in the financial industry for many years and has extensive experience. For this reason, Blue Star has worked out a new dark blue strategy, combining its own platform system integration advantages and continuing to deepen its financial industry.

Tailored to your own "dark blue strategy"

In a sense, what the "dark blue strategy" emphasizes is a professional and systematic development direction. In today's increasingly meticulous division of labor, the development of any industry cannot be separated from professional and systematic development. The so-called "deep blue strategy" of so-called "professional people" is only following this inevitable law.

For Blue Planet, after more than 10 years of development, Blue Star has become the largest provider of security platform systems in the domestic financial sector. The five largest state-owned banks, commercial banks and foreign banks are all loyal users of Blue Star. High-end market share of more than 80%. Its professionalism in the financial field is unquestionable. In addition, BlueStar has significant advantages in system integration and networking management. Take the "Beijing Bank Video Alarm Networking System", which has received extensive attention from the industry recently. In this case, BlueStar relied on its own BlueStar Center video surveillance management platform to realize not only Beijing Bank's national video network monitoring, but also relying on its own bank's professional knowledge and customized many personalized applications for Bank of Beijing.

“We often say that the best suited to them is the best. For Blue Planet, formulating a deep blue strategy that focuses on the financial industry and strengthens the integration of specialized systems and intelligent networking can be said to be forced by the ever-changing market. Can also be said to be a new strategy that combines the characteristics of the blue interstellar space itself."

"Of course, as more businesses strengthen the building of professionalism and system networking capabilities, it is believed that more Chinese security companies will enter the Blue Ocean era and formulate a more sophisticated blue strategy."

Deep-thinking and future-oriented "dark blue strategy"

"The formulation of a deep blue strategy has a special significance. It is to face the future and strengthen the professional and intelligent capabilities of China's security industry and create a stronger global competitiveness!"

In recent years, China’s security industry has achieved continuous high growth under the goal of building a safe city. The output value of China’s security has maintained a growth rate of over 15% for five consecutive years. In 2012, the industry’s output value reached 320 billion yuan. Moreover, the technological level of Chinese security companies has gradually reached the top level in the world. This has provided China with a growth engine for overseas expansion.

However, judging from the actual situation, most Chinese security companies still lack experience in going overseas, and most of the domestic security products actually sold in overseas markets are economical civilian security products. There are few successful cases in terms of higher-level intelligent networking and system integration. From this perspective, Blue Star proposes a “deep blue strategy” and hopes to strengthen its professionalism and intelligent networking capabilities. By accumulating more networking experience in the country, it will gradually strengthen its ability in the high-end areas, and will become a global player in the future. Dark blue is undoubtedly extremely experimental.