The 29th Shenzhen International Furniture Fair, with the theme of “Design Everywhereâ€, has exhibited new spring and summer home furnishing products developed by major brand manufacturers in 2014. Jiuzheng Building Materials Network observed that compared with previous furniture exhibitions, the characteristics of this year's furniture exhibition is more distinct - internationalization, originality and transformation have become the key words of this year. Looking at the whole exhibition hall with the international trend, the reporter found that this year's furniture exhibition is more luxurious and exquisite than the previous one. No matter the number of exhibitors or the buyers and visitors of the exhibition, they have reached the highest level. In addition to more foreign brands than in previous years, it is even more attractive that this year's Halls 2, 3, and 4 are built in the form of European towns, and the stylized products and architecture are harmonious. A designer told reporters that many of the design inspirations of European furniture are based on architectural art. The two have an inextricable relationship. They combine European furniture with European town buildings to better display the furniture culture. It is a very good idea. . Hall 5 is the ALEXANDRE living hall that represents the superior living and pure luxury. In addition to its CENTURY, PECAOSP, EASTERN, ORIENTAL ACCENT, PECASO LIGHTING and other brands, this year's new decorativeist furniture brand TK HOME, founded by Taiwanese design master Qiu Deguang, also entered the pavilion for the first time, and another notable high-end brand AMANI- DADA, the noble temperament of the hall-class cabinets was moved into the exhibition hall. Esperia's home brought three Italian brands, “Bibaâ€, “Zani†and “Oliver Bâ€, and many of them carried the Renaissance era. European furniture, architecture, and boxing are competing on the same stage. Original design and fun in parallel In recent years, more and more brands have begun to try to customize furniture for consumers. Personalized service and unique products have enhanced the brand's design influence, and have also been welcomed by the market. With the development of infrastructure development and the need for exclusive custom design, “exclusive customization†came into being. At this exhibition, this service provides interior decoration designers and real estate furniture buyers with a docking procurement platform that combines space and furniture design with furniture design as the main body. A large number of outstanding foreign designers have been attracted to cooperate, and the works presented by international designers this year have a qualitative leap from previous years. Halls 6 and 7 are built by Huizhou style, and the antique style reflects the post-modern Chinese solid wood furniture, which further highlights the design details. The reporter interviewed Mr. Dong, the planning director of a certain brand. He said that Chinese furniture emphasizes original design this year. After the development of chaos, plagiarism and follow-up, the development of Chinese furniture is more stable, and the products of various brands come out. The series has its own soul of thought, whether it is more grounded from the design or the materials used, but also more humane. In the area of ​​environmentally friendly furniture, we really started to change from the details. For example: in order to achieve true environmental protection, strict use of "raw paint", from the source to start the source of pollution. The design of Tetris has once again been incorporated into this year's show. It seems to be a simple and ever-changing space. It combines the designer's smart creativity with a variety of clever design considerations to truly combine the “original†design with fun. The rounded style of the line is more humane. The reporter learned in the solid wood furniture exhibition hall that maybe a set of solid wood furniture last year could be sold for 10,000 yuan, and this year it rose to 12,000 yuan to 15,000 yuan. A certain brand sales told reporters that because the furniture market is gradually picking up, the reduction of raw materials and the cost of production are rising, resulting in the price of solid wood furniture being higher than in previous years. But there is also a significant change. This year, the design of solid wood furniture has abandoned the complex and heavy feeling. More and more emphasis is placed on the soft lines and rounded beauty. Take a post-modern Chinese style chair, its sitting height is not in pursuit of "high." It is impossible to climb. The edge of the chair adopts the "original bag" linearity, giving a kind of intimate feeling. The most subtle thing is that the face of the "seat" has a shape conforming to the "hip" of the human body. A buyer told reporters that such a design not only satisfies the comfort of the body, but also makes the mind feel warm, and the humanized details just alleviate the "pressure" of modern urbanites. The second and third-line market hot reporters visited the booths of some well-known brands such as Zuojia, Gujia and Chivas, and found that these brands have begun to shift their territory to second- and third-tier cities in China, and vigorously develop O2O's business model. In the center of the exhibition hall, an electronic commentary device that displays online transactions, offline delivery, after-sales services, etc. is striking and attracts a large number of domestic buyers to stop and understand. Liu Dacheng, general manager of Huanuo Furniture, told reporters that with the increase in consumer purchasing power in second- and third-tier cities in China, this will be a very promising market in the future. Many well-known brands are looking at their potential and have turned their attention. come back. In addition to these well-known well-known brands, there are quite a few brands that have begun to pay attention to the domestic market. Compared with the situation of “a swarm of bees†in the past few years, the exhibition revealed more “precipitation†and “stable†momentum. Chen Jiayi, the promotion manager of Shenzhen Furniture Industry Association, told reporters that the brand competition has gradually formed a layered diversification, and the “one swarm†situation has become a thing of the past, indicating that the brand development is gradually clear, which is also very conducive to expanding the influence of the Shenzhen Furniture Fair because More accurate and high-quality brands will gather in the exhibition, which will be a strong business card for Shenzhen as the “design capitalâ€.
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