Influence is a powerful gas field that attracts the attention of the people. It is an invisible traction that realizes the guest-like cloud. It is the B of all communication activities, and what marketing has to do is to build a strong influence.
Ge Mingwei red all over the city
In 2009, a small town in Shandong became a red ocean overnight. At the same time, the famous brand of furniture also penetrated into thousands of households. This is our event “Gem Mingwei – Red Whole Cityâ€.
When planning this event, we asked: we must have new ideas, not rigid, do discount promotions, increase brand affinity, interact with customers, and drive sales.
In this premise, we have done one after another, denying it again and again, and finally... finally...
Pre-heating: In the local newspapers and billboards, Ge Mingwei’s mysterious surprise gift is dedicated to thousands of families.
In order to increase the temperature, three additional advertisements were made before the main event:
On April 27th, the Golden Week named Mingwei Furniture sent a mysterious gift;
On April 28th, Golden Week Surprise 5,000 families to go out and see hi;
On April 29th, the mysterious man sent a super gift tonight.
On the evening of the 29th, 100 temporary college students who have been prepared, uniformed in formal wear, will go on the road in the night, and a total of 5,000 red Chinese knots with the special furniture of Ge Mingwei heating room wish you to go out and see hi. It was on the door of 5,000 target residents.
The next morning, when the customer went out, they saw the Chinese knot at the door, and they all laughed and laughed. Many smiles were captured by the photographer we were lurking in. We did it on our promotional page.
In order to further utilize the influence of the event, we have extended this activity. When the customer gets the Chinese knot, there will be a small card on it. Content: All families with Chinese knots can register with valid documents and telephone numbers to participate in the Chinese knot. In the order of the call, all the 8th, 88th, 888, 1888, 2888, 3888, and 4888 will receive a super gift.
On the morning of May 1st, the "Golden Weeks and Thousands of Households" campaign was launched.
The earliest call to register was 11:20 in the evening, just 20 minutes after we announced the event. In this way, "Have you received a famous Chinese name?... 'Are you winning the prize?" became a hot topic in this small town during the Golden Week. Thanks to the implementation of this activity and the cooperation of traditional media, Ge Mingwei Furniture has risen completely in this small town. Not only has sales increased by leaps and bounds, but also the popularity of word-of-mouth has reached several steps.
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