In the context of the current economic situation, although the home industry faces many commercial dilemmas, for home entrepreneurs, this may only be another routine test on their business journey. In the process of pursuing the rapid development of their own enterprises, from the expansion of team personnel to the updating of hardware facilities, from the advancement of ideas to the optimization of management, they have overcome the next problem. The talented homes in the torrent of the times, either rushing forward, seeking breakthroughs, or swaying in the middle of the column, turn the tide. "Jun Jun Hui" will work with you to share the wonderful life and business of home talents! Guests in this issue: Chairman of Guangzhou Longshu Door Industry Co., Ltd., Chairman of the National Federation of Industry and Commerce Special Committee, Executive Chairman of Guangdong Door Industry Association Deng Shusheng Reporter: Yang Jinsheng Li Shaofen lens impression Deng Shusheng is the chairman of Longshu Door Industry, also President of China Steel Door Industry Association and Executive Chairman of Guangdong Door Industry Association. There is no feeling of arrogance. On the contrary, Deng Shusheng’s feeling is calm and simple. At the beginning of the interview, Deng Shusheng was the same as above, politely thank you first. While interviewed by reporters, Deng Shusheng did not forget to give the photographer a smile from time to time. It seems that properly taking care of the feelings of all parties has become his habit of thinking. "I learned a lot during the work of the Tiantou Town Government as a correspondent. The most important one is 'learn to handle interpersonal relationships'." Deng Shusheng said. The town of Tiantou in Deng Shusheng’s mouth is the place where he was born and raised. The story of Deng Shusheng and Longshu will also begin in this small town. >>>Click to log in to the "Cui Junhui" column hometown: "That is a beautiful but backward place" Baidu introduced Jiangxi Tiantou Town: 18 kilometers away from the county, the town's layout area is 66.06 square kilometers, population 33,000, cultivated area 25037 Mu, governing 15 administrative villages. In the heart of Deng Shusheng's Tiantou Town is this: the old revolutionary area, the first stop of the Red Army Long March, the Hakka cradle. On the whole, Tiantou Town is a mountainous area, and the living environment is so difficult that people here have a deep-rooted desire to “go outâ€. When I was young, Deng Shusheng was told by an adult: To go out, you must study hard. At that time, there were so few ways to change the fate, and reading was such a "single bridge." There is a primary school in Deng Shusheng Village and a middle school in the town. It takes about three kilometers (20 minutes) to go to elementary school and eight kilometers (one hour) to go to junior high school. Primary school can still go home every day, and junior high school will be boarding at school. Deng Shusheng remembers: When you go to sleep at night, everyone will raise the bricks, then put a row of planks on it, and then put on the mat, this is the "best bed." Deng Shusheng has a dream: read a good book and go to college. Perhaps the dreams of most children in rural areas were the same. In those young and embarrassing years, I heard that adults admire the children of the university every day. The university is a paradise. When you go to college, your life will be brilliant. However, Deng Shusheng did not qualify for high school in the middle school exam. He has to find another way out. At this time, the township government of Tiantou Town recruited correspondents and made chores of “sending newspapers, sending notices, and adding boiling waterâ€. This is an opportunity, Deng Shusheng did not hesitate to apply, he succeeded. “I learned a lot during the work of the Tiantou Town Government as a correspondent. In the past two years, the most important thing I learned was to 'handle interpersonal relationships', and I also passed all the college exams during that period.†Deng Shusheng said. Perhaps the university has always been an unfulfilled dream of Deng Shusheng. During his tenure as a correspondent, he self-study 15 courses at the university. Among the 243 candidates at that time, only nine graduated, and Deng Shusheng ranked fifth. "Most of these candidates are high school students, or secondary school students. I am the only junior high school graduate and self-study success." When Deng Shusheng said this, his tone was a bit proud. After two and a half years of communication with the Tiantou Town Government, Deng Shusheng was sent to the town government insurance station for work, and was assigned to the company for one year later. The decent and decent life of the town cadres did not confuse Deng Shusheng. On the contrary, in the ease, Deng Shusheng began to reflect until he came to the conclusion that he wanted to reflect his own value and exert his own strengths. Deng Shusheng’s entrepreneurial life begins here. >>>Click to log in to the "Junjunhui" column to start a business: From "raising pigs" to "door industry", Deng Shusheng's first venture is a million-dollar project supported by the government - "raising pigs." He also remembers that from 1996 to 1997, the first venture "was a loss of more than 80,000 yuan." 80,000, the value of the time was to buy a three-story house in the countryside. "Because young, no technology, no experience, and lack of funds, 'raising pigs' is a failure. Because of debts, I was also charged by the court. My parents were particularly anxious at the time, but I am not afraid." Deng Shusheng smiled. Say. The so-called "new born calves are not afraid of tigers." Deng Shusheng feels that he is still young and can find a chance to turn over. Soon, Deng Shusheng turned and sold the feed and veterinary drugs. Of course, the start-up funds for making feed and selling veterinary drugs are borrowed. "Friends still believe in me very much. A friend loaned me 30,000 yuan, three points of interest per month. I just re-established a feed store and a veterinary drug store by borrowing money, and the business is not bad." By the end of 1999 Deng Shusheng also paid off 80,000 debts, leaving 40,000 pieces. The thinking and enterprising Deng Shu vividly brainstormed: What can 40 thousand pieces do? With questions, Deng Shusheng went to Nanchang, Shanghai, and Beijing to study, and then went to Zhongshan, Guangdong. In Zhongshan, he discovered the plastic steel door, a product that can fill the white space of the Ningdu County market. At that time, Ningdu County was developing, and the demand for building materials was enormous. Deng Shusheng accurately grasped the opportunity to sell home-made plastic steel doors from Zhongshan. Plastic steel door 200 yuan to get goods, can sell 320 yuan, and sometimes sell dozens of sets a day. In this way, in a year and a half, Deng Shusheng made a profit of 160,000 yuan. The future seems to be bright. Some people may think that selling plastic steel doors in Ningdu County can certainly make a lot of money. Or yes. But Deng Shusheng, who has a restless factor in his bones, did not choose this path. He wants to change places and find a bigger stage to develop. Guangzhou has become his best choice. In March 2001, Deng Shusheng officially set foot on Guangzhou with 160,000 yuan to implement a strategic shift. He first opened a sales department in a decorative materials city in Guangzhou. However, this store gave him a heavy blow. Different from small places, in Guangzhou, where the product range is complete and the competition is fierce, there is no shortage of products in the store, and the sales are difficult. In the past six months, it has lost more than 100,000 yuan. And this is almost half of Deng Shusheng’s savings. Deng Shusheng was quite anxious, but he did not fear. After careful reflection, he finally concluded that the main reason was that publicity and promotion were not done enough. Therefore, in the second half of 2001, he began to adjust his business ideas and vigorously advertised. Deng Shusheng even took a horn to the community to scream for propaganda. This may be a bit "invincible and let go", but finally ushered in a return. With a lot of publicity, Deng Shusheng finally opened the market. By the end of 2001, Deng Shusheng had filled the losses in the first half of the year and earned a net profit of 250,000 yuan. History is always strikingly similar, and we seem to have met this episode. Whether it is "raising pigs" or "selling the door", Deng Shusheng has suffered obstacles, but he can always reflect from setbacks, strengthen his will, adjust his ideas, or find new ways, or find ways to make the business once again. This time Deng Shusheng will go further. In June 2002, Deng Shusheng founded Longshu Door Industry with 250,000 yuan. At the beginning of the company, the company had only five people, and the factory area was only 500 square meters. The most backward machines were used, almost full-scale workshop-style work. However, Deng Shusheng did not think that his role will change greatly after the establishment of the Dragon Tree. In the past, he only had to do the role of “operator†and just think about how to sell the product; now he becomes a veritable “producer†and will face a new field and urgently seek to solve the production confusion. method. "Technology, I don't understand technology at all." This is Deng Shusheng's biggest distress at the time. Deng Shusheng, who does not understand technology, is inevitably losing money again. In the first half of 2003, the dragon tree entered a most difficult stage. At that time, Deng Shusheng almost dumped the money that was profitable in the decorative city gate into Longshu. Almost all relatives, including parents, let Deng Shusheng give up. Deng Shusheng’s spirit is under heavy pressure, but in the end he chose to persist. He believes that things can't be abandoned until the last step. This was difficult to maintain. By the end of the year, Deng Shusheng received a project in Shandong, and Longshu was considered a turning point. What really makes Longshu Huan happen, gorgeously on the stage, and will change the fate of Deng Shusheng and Longshu in the long run is this kind of product: steel-wood structure, the door leaf is surrounded by steel plates, the door frame is generally steel sleeve. The surface is made of paint-free or painted. This kind of product is called "steel wood door". In 2004, steel doors were first seen on the market. Once again, Deng Shusheng smelled the market change, and he clearly realized that the steel door will lead to changes in the door and window market. So he quickly changed the product positioning and positioned Longshu as a company that produces steel-wood doors as the leading product. Since then, what Deng Shusheng did not think is that his own destiny has also undergone fundamental changes along with the dragon tree and steel wood doors. >>>Click to log in to the "Jun Jun Hui" section
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