2011 The overall sanitary ware industry encountered expansion "bottleneck"

The overall kitchen, the overall wardrobe, the overall bathroom ... The overall concept has become rampant in the home industry. The overall bathroom, that is, sanitary ware, bathroom furniture, shower screen, bathtub, faucet, shower, tile accessories and other single product design are all Integrating into an overall environment with a unified style is the overall solution for the family bathroom space. As an emerging and fashionable sanitary ware model, overall sanitary wares are favored by young consumers in first- and second-tier cities, but they also encounter bottlenecks in expansion.

Large apartment suitable for whole bathroom

It is understood that when the concept of overall sanitary ware was first introduced into China, it referred to a "small box": stamped with a mold, and then assembled the formed plates. This kind of "bathroom" is for rational use of space. It is just a design method, also called overall design. The simplest example is the bathroom in an airplane. With the development of design, the "entire bathroom" with a complete set of solutions is attracting the attention of the industry and consumers.

When other brands are still divided into categories, they have already advocated the concept of the whole bathroom brand globally. He expressed optimistically: "The whole bathroom is not just manufacturing bathroom products, but more importantly, creating a bathroom environment. This environment provides consumers with enjoyment, design and comprehensive solutions. Of course, this solution also includes products. Solution. Bathroom design should take into account the details of people's needs, and the entire method is transformed with this concept. Therefore, "Lejia" pays more attention to the basic needs of people in the bathroom.



With the continuous improvement of service methods, more and more industry prophets and foresights have proposed "holistic bathroom solutions" for customers from the design of bathroom space to the selection of bathroom series products, and the creation of atmosphere. From computer steam room, massage bathtub, bathroom cabinet, bathroom mirror, toilet, toilet, wash basin, bidet, hardware accessories and other sanitary products matching and selection, or even "tailor-made"-consumers decorate the overall bathroom space Layout design, function configuration, atmosphere creation and other specific requirements and standards should be taken into consideration. So as to realize the double enjoyment from life needs to spiritual pleasure, and provide consumers with a modern new bathroom consumption fashion that integrates bathing, leisure, health care, fashion, warmth and sweetness.

Overall bathroom sales are not optimistic

According to the current domestic consumption level, it is difficult to promote the whole bathroom in a large scale. The general bathroom is generally used in star hotels, hotels and some high-end communities, and ordinary families rarely buy it. Relatively speaking, the overall bathroom is more popular with villa owners. Ina (China) Investment Co., Ltd. director and general manager An Yuanyue said: In Japan, there are many products that have been continuously modularized or integrated, and the situation is different. It is not necessarily effective to bring Japanese things to China. Once the situation is understood and understood, it will be invested in the Chinese market in accordance with the changes in China.

As to whether the whole bathroom has become a new development trend, Ye Ruiyao, general manager of Guangzhou Siba Decoration, believes that the whole bathroom is more suitable for hotels. Because each space is different. The concept of the overall bathroom is that it combines your space and seals it, but it has a lot of beauty. For example, many hotels in Japan are equipped with whole bathrooms, which is very suitable for small spaces and not for large spaces, and consumers cannot accept it.

Nowadays, with the improvement of people's consumption level, the competition of modern sanitary ware products is becoming increasingly fierce. Various high-tech means and the large-scale application of art and culture have become the inevitable trend and selling point of sanitary products. The "overall sanitary ware" is receiving the attention of the industry and consumers, and has become the "first weapon" for major brands and industries to develop markets and build brand images.

As the concept of "integral bathroom" for the overall home, first of all, it is required that the matching of the products is very strong, and there must be the matching of the overall products. Now many domestic brands have begun to advertise the "whole bathroom", which has become a clear trend in the industry. Perhaps in the future, some brand companies will not sell toilets, bathtubs or faucets alone, but form an overall supporting concept. Provide consumers with the most convenient and compatible service.


The design of any single bathroom product is integrated into a unified overall environment, which will make people shine. With the improvement of people's living standards and the improvement of aesthetic concepts, people's requirements for bathroom space are becoming higher and higher. The bathroom space has become the focus of home decoration, and the diversification of products is also intensifying. Some well-known brands of intelligent shower rooms have no need for extra corners and concaves in terms of style design or function, and the cascade direct optimization is optimized, which greatly improves the quality and humanity of the bathroom space.

At the same time, shaping the brand image of high-end sanitary ware, focusing on creating an overall sanitary lifestyle dominated by human experience, rather than simply listing different styles of things together. Including the personalized design and construction of the roof, floor and wall, and the solution that integrates all bathroom products, it is the overall bathroom in the new bathroom era, which will be more competitive in the market. function forumhottag_callback (data) {tags = data;} parsetag ();

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