Interviewed guests: President of Sichuan Furniture Industry Chamber of Commerce, Chairman of Chengdu Bayi Furniture Co., Ltd.
[Reporter]: Chengdu Furniture Fair has become the third largest professional exhibition in China, known as "the first exhibition of China's furniture domestic trade". What are the new highlights of this year's furniture exhibition?
ã€Wang Xuemao】: First, due to the shrinking of foreign trade in furniture exports, many coastal furniture companies have begun to turn to domestic sales. They urgently need to open the domestic market, so there are especially many exhibitors at this exhibition. The previous "recruitment" has become the "rush exhibition" that companies are scrambling for this year. Although more than 600 companies successfully participated in the exhibition, the current booth gap is still 60,000 square meters, and many foreign companies have failed to participate because of the shortage of booths. This strongly proves that our furniture exhibition is becoming more and more influential, and has broken through the region, affecting the whole country and the entire world. It also proves that the strength of Sichuan furniture companies is growing; second, the booths of participating companies at this exhibition It is getting bigger, more novel and luxurious, more and more new products are launched at the exhibition, furniture industry star spokespersons gathered to join the show, and the awareness of the furniture company's brand marketing is becoming stronger and stronger; third, the Chengdu Furniture Fair attracted many The attention of high-end people in the industry, in addition to the "China Home Furnishing Industry Development Summit Forum" participated by the president of the nation's first-line home furnishing distribution and production companies, also organized the Secretary-General of more than 30 provincial, municipal and district furniture associations with the Sichuan Furniture Industry Chamber of Commerce Formed a "National Secretary General's delegation", led by Chairman Zhu of the China Furniture Association to inspect the Chengdu Furniture Fair and Chengdu Furniture Enterprises and Industrial Parks; fourth, the "exhibition shop linkage" of this exhibition is closer, and 6 vehicles are free to pass through The car goes to and from the exhibition center and Bayi Furniture City uninterruptedly, whether it is in the exhibition hall or in the shopping mall, forming a manufacturer interaction Manufacturers have also introduced a number of special products and offers products such as eight benefits to "You buy my furniture back now" approach, so that the public visiting the exhibition shopping correct.
[Reporter]: Sichuan's furniture industry has now ranked among the top three in the country, and total sales reached 50 billion yuan last year. As the president of the Sichuan Furniture Industry Chamber of Commerce, what do you think of the future development of Chuanpai Furniture? What bottlenecks are urgently needed?
[Wang Xuemao]: In fact, the conversion of coastal furniture exports to domestic sales, urban and rural overall construction and the rise of the Dacheng-Yu economic circle are all good news for the development of Sichuan furniture. Chuanpai Furniture is more beneficial to introduce advanced technology and professional talents at this time. At the same time, the rigid demand that cannot be ignored in the western region is also the market foundation of furniture companies. However, Chuanpai Furniture currently has three points that need to be broken. First of all, our company ’s current main market is still mostly concentrated in the second and third tier markets. Relying on volume and low price competition, it is urgent to speed up brand, technology and structural adjustment and upgrade; second, Although many companies pay more attention to marketing, product quality still needs to be greatly improved; again, corporate culture construction needs to be further strengthened, and efforts to create a more relaxed and harmonious employment, life, and cultural environment. Many experts and entrepreneurs now say that third-class companies make products, second-class companies make services, first-class companies make standards, and top-level companies make culture. This requires guidance and support from associations and local governments, and even more self-improvement.
[Reporter]: What is the role of the home culture and art festival in promoting the development of the Sichuan furniture industry? As the oldest and largest professional store in China, how does Bayi Furniture City plan for the future?
[Wang Xuemao]: Since 2007, the first international home furnishing culture and art festival led by Bayi Furniture City has been held. The art festival aims to spread the Bashu culture and art as well as the western Sichuan residential houses by combining the atmosphere of ancient and modern, Chinese and foreign, east and west furniture by creating a home atmosphere Art, to enhance the development of Sichuan's furniture industry, and at the same time promote the improvement of local corporate culture. After 20 years of development, Bayi Furniture City has become one of the most influential stores in the west, but it should have a better turning point. We plan to occupy more than 600 acres in Wenjiang, with a total investment of 7 billion yuan and a total scale. The 1.2 million square meter Bayi International Home Expo City will break the existing development model of home furnishing stores and strive to be more humane from the perspective of consumers. More than 2,000 experiential stores are planned, which are real-life model rooms of various styles, to aggregate the entire industrial chain, from satisfying consumption to guiding consumption, and truly realize one-stop shopping.
[Reporter]: What do you think of the theme of this exhibition-"Creativity · Change Life", what other suggestions do you have for Chengdu Furniture Fair?
[Wang Xuemao]: The theme of "Creativity · Change of Life" has virtually upgraded the level of the Sichuan furniture industry. While fully demonstrating the strength of furniture companies, it has expanded its influence. We hope that in the future, our exhibition will be richer in content, more cultural atmosphere, and more frequent. For example, two major exhibitions will be held in spring and autumn. At other times, we will organize professional exhibitions for cabinets, wardrobes, soft-textiles, and sofa lighting. Allowing companies to improve the quality of their products every time they participate, so that Chengdu Furniture Fair can have a different mode from other exhibitions and integrate into the international market.
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