With the rapid development of China's economy and the increasing rigidity of the property market, the existing panel furniture on the market cannot fully meet the needs of consumers. As a mass consumer product, panel furniture is facing unprecedented opportunities and challenges. The panel furniture is simple and fashionable, stable in quality and affordable in price, which is favored by consumers.
According to recent statistics, among the more than 500 domestic furniture brands , panel furniture accounts for about one-third of the total number. From the perspective of suite furniture, panel furniture accounts for more than half of the total number of suite furniture. In terms of market sales, panel furniture accounts for 60% to 70% of suite furniture sales. From the market data, the panel furniture industry is trending well.
Rising raw materials, rising labor and logistics transportation costs, and high rents in stores have made the panel furniture industry pressure more prominent. At present, China's panel furniture mainly faces three challenges for survival:
First, the cost of panel furniture is too high, and the profit is weak. Compared with solid wood, European and American furniture, the profit is relatively weak, and companies urgently need to control costs and do fine work;
2. Expensive site rent, large investment, slow effect, panel furniture covers a relatively large area, high rent cost, large investment and slow effect;
Third, the panel furniture market is chaotic, and the phenomenon of substandard charging is serious. The formaldehyde problem has become a recognized problem in the industry. If the materials fail to meet the environmental protection requirements, it is easy to cause indoor air to exceed the standard, causing consumers to distrust the panel furniture.
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Panel furniture industry faces unprecedented opportunities and challenges
China's panel furniture industry urgently needs to break through the bottleneck and usher in great development:
1. Promote industrial upgrading, promote the improvement of the level of industrialization and automation, replace labor with equipment to a greater extent, industrial order management, product development management, and marketing departments must apply information technology and vigorously develop the talent structure;
2. Adhere to the road of design innovation, attach importance to low-carbon, green and environmental protection, simplify the processing technology, and solve the contradiction of furniture production from the design level;
3. Optimize industrial structure and improve product quality;
4. Customized furniture is gradually deepening. More and more consumers are more willing to set the internal structure of furniture according to their own living habits and improve the quality of life. Customized furniture will become a trend; 5. Strive to develop the market and promote the diversification of furniture production To establish a variety of marketing channels and promote the rapid development of online sales. With the maturity of network technology and the change of people's consumption concepts, furniture online shopping will become a trend.
After entering the 21st century, with the acceleration of urbanization and urbanization, housing will enter the market as a commodity, providing room for the development of various types of furniture and supporting products. China's furniture industry is facing unprecedented opportunities. Panel furniture represents the mainstream direction of the industry's development, with promising prospects.
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