Tens of thousands of people gather in Shencheng at the 19th Shanghai Furniture Fair

  

The 19th China International Furniture Fair and the National Furniture Fair held in Shanghai New International Expo Center, Shanghai World Expo Exhibition Hall and Shanghai Jisheng Weibang Furniture Village in September each year are unveiled today. Tens of thousands of new home furnishing products will reveal the trend of home furnishing for the coming year; in addition, the exhibition also arranged up to 14 design activities during the five-day exhibition period (September 11-15, 2013) It will set off a design hurricane in Shencheng. The dazzling display of new products and the exciting live events will present an unparalleled global home furnishing award to tens of thousands of spectators from 160 countries and regions.

New product "Kaleidoscope" showcases lifestyle

The exhibition has been held until the 19th, and it has been transformed from the original simple domestic and foreign trade order platform into a high-quality home event that leads the trend of fashion life and shows the lifestyle. In order to adapt to this change, the exhibition newly created the image of "kaleidoscope", which is intended to show you the colorful and colorful furniture products of different styles and different categories in 20 countries including Europe, America and Asia, including China, and present a colorful home. Design activities help the furniture industry develop to a higher level.

A total of 232 overseas brands participated in this exhibition, an increase of 18% over last year. They came from 23 countries and regions on four continents: Europe, Asia, America, and Oceania. Among them, furniture brands from Puglia Regino, Italy, which is famous for its furniture design worldwide, This is the first time exhibiting. Overseas brands can also be described as big brands gathered. In Hall W1 alone, the world-famous French legendary furniture brand Ligne Roset (Ligne Roset), American furniture retail ranking Ashley, Spanish outdoor art furniture Vondom, and Scandinavia are well-known The furniture production distributor Interstil and other international big names; in terms of soft furniture, sofas include Natuzzi, the leader in the global sofa industry from Italy, and the 60-year-old CHATEAU d'AX from Milan.

In 2013, the fully upgraded Design Pavilion (W4 / W5) gathered nearly one hundred original furniture design companies at home and abroad. In addition to the well-known original brands such as acf, HC28, Duma, and how many in China, there are also from Germany, Australia, India , Indonesia, Singapore, Thailand, Philippines and other countries overseas design new products, providing a variety of options for buyers and agents pursuing creative and unique lifestyles.

14 design activities in 3 conferences presented in turn

Following the successful hosting of the World Furniture Conference in 2012, the exhibition will still host three high-level conferences: China Furniture Marketing Conference, China Furniture Design Conference and China Manufacturing Conference, focusing on the most important issues and bottlenecks facing the development of the Chinese furniture industry. The overall level of Chinese furniture offers advice. The marketing conference invites heavyweights in the furniture industry, such as Chen Jiang, vice chairman of Meike Group, and Wang Mingliang, executive director of Shanghai Bohua International Exhibition Co., Ltd., to discuss global retail brands and comprehensive marketing; furniture dealers, Europe Jiang Xueshun, chairman of Pin Home Furnishing, explained the innovation and return of retail; Wang Yuefeng, an e-commerce logistics expert and general manager of Haier Rishun Home Logistics, shared the "firewall" of logistics services behind online shopping. Guests will also participate in the forum dialogues, in the name of consumers, speculate on the new retail model. The marketing conference was also fortunate to invite Ma Hongman, the producer of the First Financial Channel, to host. The design conference invited well-known designers Zhu Hanwei, Lai Yanan, and Lin Zhenzhong to discuss how Chinese furniture can optimize quality under the premise of good quality and low price, and respect design to enhance the Chinese furniture industry from a big country to a strong country.

In addition, this year, on the basis of the forum of the first designer work exhibition fair in 2012, as many as 14 new design activities were added, which will focus on the designer work exhibition fair in the N6 hall and the N2B08 design forum. Set off a design hurricane, turning the exhibition hall into a show where the design thinking collides rapidly. These design activities, together with the joint exhibition activities of independent furniture stores outside the exhibition hall, will form the "2013 China International Home Design Week", which will lead Everyone spent a very design-inspired week.

Upstream of China's furniture market affected by upstream is gratifying

According to data from the National Bureau of Statistics, from January to July 2013, there were 4,589 enterprises above designated size in the furniture industry, with a total of 340.609 billion yuan in main business income, an increase of 12.17% year-on-year; total profit was 18.147 billion yuan, an increase of 16.63% year-on-year. From January to July 2013, cumulative exports were US $ 30.39 billion, a year-on-year increase of 10.49%, and cumulative imports were US $ 1.378 billion, a year-on-year increase of 7.04%. The China Manufacturing Purchasing Managers Index PMI in August 2013 was 51.0%, an increase of 0.7 percentage points from the previous month. It was above the critical point for 11 consecutive months. It also shows that China's manufacturing industry is on the rise, and the overall industry is running smoothly.

Since China International Furniture Fair was held in 1993, it has witnessed and promoted the glorious course of China's furniture industry for 20 years; the industry is now facing a new development opportunity, the exhibition timely adjusts the exhibition concept, new design, new materials and new marketing throughout the whole The exhibition layout and activities create opportunities for the overall improvement of the Chinese furniture industry. Next year, the exhibition will usher in the 20th birthday, and will also usher in a newly designed exhibition theme and image. On September 10-14, 2014, the 20th China International Furniture Fair will be waiting for you.

(Source: ECF Furniture Network Editor: Peter)

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