------------- and the first China Red Expo project briefing was successfully held
At 9:00 on August 5, 2013, "Su Changshu contemporary mahogany furniture industry as China Development Forum and the project will be red Expo" was successfully held in Changshu Days Hotel Zhonghui. The forum was co-sponsored by Haiyu Suzuo Mahogany Furniture Chamber of Commerce and Bixi Suzuo Mahogany Furniture Chamber of Commerce, co-organized by "Impression Mahogany" magazine and Shanghai Jundi Investment Group, organized by China Red Fair Organizing Committee and Zhao Yixue business planning agency, Sina.com, "East China Furniture" magazine, "Impression Mahogany" magazine, "Yaju" magazine, Changshu TV Station, Changshu Daily, Changshu Radio and TV Newspaper, Contemporary Suzuo, furniture shopping guide and other media live reports. There are nearly 100 outstanding representatives of mahogany enterprises, experts, scholars and media.
The forum was presided over by Mr. Zhao Yixue, the promoter of the China Red Fair, and was divided into three parts: keynote speeches, high-end dialogues and project descriptions of the first China Red Fair. At the beginning of the forum, Jiang Zhenqiu, vice chairman of the Changshu Municipal People's Political Consultative Conference, delivered a welcoming speech and congratulated the event on its smooth convening. Vice Chairman Jiang Zhenqiu believes that mahogany furniture has become a sunshine industry to promote the civilization of Changshu, and has made great contributions to driving employment in Changshu City. How to promote the innovation and development of the redwood industry requires entrepreneurs to conduct in-depth research on ideas, concepts, marketing channels and brand operations, carefully analyze market competition, and do a good job in the redwood industry.
In the keynote speech, Zhao Jianguo, Chairman of Changshu Haiyu Suzuo Redwood Furniture Chamber of Commerce and Chairman of Changshu Golden Bat Craft Furniture Co., Ltd., delivered a speech. "The convening of the China Red Fair is a grand event in the furniture industry and will play a positive role in promoting the development of mahogany furniture." Chairman Zhao highly praised the China Red Fair.
Zhang Zhengji, president of Bishu Suzuo Redwood Furniture Chamber of Commerce in Changshu City and chairman of Jiangsu Mingjia Craft Furniture Co., Ltd., expressed his views on how the redwood SMEs in Changshu can go out. He believes that SMEs can take a differentiated route and use existing platforms (first-class woodworking, first-class paint) to achieve "going global." "The Red Fair brings business opportunities to Changshu, but also competition, and puts the ring to the redwood enterprises in Changshu," said Chairman Zhang. "Redwood dealers from all over the country will flood into Suzhou. It is necessary to highlight the good things. Otherwise, the position will be lost, Dongyang and Xianyou will put the position at the door of our house, and then our development will be very passive. " President Zhang hopes that through this exhibition, led by the two associations, the fine Suzuo mahogany will be displayed to everyone.
National intangible cultural heritage-Xu Jianping, national inheritor of Ming-style furniture making skills, delivered a keynote speech. He pointed out that previously in the Shanghai market, Changshu furniture accounted for 50%; but now, the proportion has declined. The problem is that the style has not changed much. The only way out for enterprises is to innovate, improve their product design and launch new products by practicing their internal skills.
Ms. Wang Chanjuan, Director of Operations of Zhao Yixue Business Planning Institution, presided over the high-end dialogue. She pointed out that Changshu is the land of mahogany and has a long history of carving. Changshu mahogany people shoulder the important task of reviving the majestic style of Changshu mahogany. So, what path should Changshu Redwood take in the historical pattern? The guests actively participated in the discussion.
Zhang Zhengji first shared Mingjia's experience. He analyzed the advantages and disadvantages of Gu Haiming's "wax injection process", and proposed to use "injection tung oil" instead of wax injection, which can not only achieve good environmental protection, but also have good effects, stable performance, good adhesion, and small degree of cracking. He also welcomed entrepreneurs to the factory to exchange this topic. In addition, as a supplement to the keynote speech, he also mentioned that the most important thing for the development of large-scale enterprises is two points, one is to retain talents, and the other is the updated machinery and equipment.
Ma Jianping, chairman of the Changshu General Chamber of Commerce, believes that with the improvement of people's living water quality, Hongmujia has a good development prospect. Mahogany furniture has undergone hand-made to mechanical processing, and changes in value will inevitably lead to competition in both quality and price. The healthy development of the redwood industry still needs technical innovation. Â
    Gong Jiangang, chairman of Jiangsu Huisheng Mahogany Furniture Co., Ltd., is more concerned about how to develop Su Zuo mahogany furniture into a dominant industry in Changshu, and how to expand and highlight its advantages.  Â
  Tang Wenqing, director of Changshu Yongtai Mahogany Furniture Factory, pointed out that the two most important aspects of the development of the mahogany furniture industry are integrity management and product quality improvement.   Â
    Dai Guomin, general manager of Changshu Longbo Redwood Furniture Co., Ltd. also expressed his views. He said: "In the Shanghai market, Fujian products account for a large share, which is enough to sound the alarm for us."
Wang Yuefeng, chairman of Changshu Dongda Redwood Furniture Co., Ltd., led the guests to review the 40- year development history of Changshu Redwood . He believes that Mingjia became the leader of the Suzhou furniture industry because of their advanced business philosophy, excellent quality and integrity. He said: "Discussions don't stop at the forum", and hope that the exchanges between enterprises can be strengthened in the future.
President Zhang Zhengji added at the end: "Su Zuo furniture should be tailored to local conditions", "Shanghai market can't give up", "We want to make Xinhai style furniture, recover Shanghai lost ground through Xinhai style furniture".
In the promotion session of the Red Fair, Wang Chanjuan introduced in detail the four highlights of the Red Fair, namely "one wall, one sand painting, one song, one sand table". "The mahogany is different, the Red Expo must be different," President Wang said firmly.
At the end of the forum, the guests visited the sand table model and took a group photo. President Zhang Zhengji asked about the situation of Hall 4A in detail , and wanted to make a reservation in the name of Chamber of Commerce. Haiyu Suzuo Redwood Furniture Chamber of Commerce booked a booth at Hall 3A .
After the meeting, Wang Chanjuan was interviewed by reporters. When asked about the significance of the Red Expo, she said loudly: "The Red Expo will inject a strong pin into the development of the industry, inspire entrepreneurship, and gather talents through this platform to strengthen industry exchanges."
It is reported that the next stop of the first China Red Expo project briefing will be moved to Dongyang, when a wisdom collision about the development of Redwood will be staged again.
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