Author: Li Huangrong
As we all know, Dangdang now, Jingdong doing very well in the field of e-commerce, they sell products have a feature: standardization. For example, stand-alone products, electronic products, home appliance products, and the services they provide, product parameters, and supporting purchase plans all have a unified standard. Using e-commerce for sales is a matter of course. However, compared to building materials and household products, it is just the opposite. Their non-standard features are very prominent. Many times they can not fully display the needs of customers on the page, such as cabinets, cabinets are the most typical non-standard products. , Its style is very complex, the size, length, style is ever-changing, a lower cabinet handle is more varied. Including sliding doors, flooring, these need to go through the door measurement, repeated design changes in order to truly achieve customer satisfaction.
For the non-standard characteristics of building materials and household products, the website merchants conducted an exchange-depth discussion on the occasion of the 5th anniversary of Qijia.
Wu Shifeng, General Manager of Shanghai Yubang Cabinet Co., Ltd., accepts more questions from this website
Q: How do non-standard products complete online shop services through e-commerce?
Wu Shifeng, general manager of Shanghai Yubang Cabinet Co., Ltd.: According to customer needs and levels, formulate different standard accessory packages and standardize non-standard products.
Businessmen are very clear, it is very difficult to display a non-standard product to the customer perfectly, and often there are many mistakes. On the contrary, the standard product is more convenient for the user to purchase on the page.
Cupboards are more complex and complex in several places: First, customers buy, too many styles. Each variety has dozens of styles, and online shopping is to give customers a very intuitive thing, give customers a standard from the price system, and simplify the pricing.
Therefore, what we need to do is to locate the price system and standardize as much as possible. For example, we use the following meter counts as the calculation standard, including the counter and the counter. Within this standard range, orders can be placed directly. If you directly tell the customer that you have a few meters to go to the counter, it is difficult for the customer to calculate the price. However, if you change the point of view and say that you have a few meters under the counter, the customer will be able to see at a glance and can quickly calculate the total length of the demand and the total Price, so that customers have their own basic budget for prices, such as: a 3.5-meter kitchen, need to do a row of the next cabinet, then the total length is 3.5 meters, then the unit price of the following cabinet is the total price, the customer will then It's easy to accept your plan.
In addition, in the accessories, within the price range that we can afford, some simple, basic accessories such as handles, drawers, etc. can be included in the price as much as possible, which greatly facilitates the customer's purchase .
Second, we must make it clear that customers who can come to shop to purchase products have the characteristics and capabilities of a shopper. They can compare with the price on the Internet, but also can compare with the traditional channels. In this way, our advantages are easy to reveal, and it is easy to purchase, and it is convenient and intuitive.
Through standardization, it is the ultimate goal of all businesses to reduce production costs and improve efficiency, and to allow factories to absorb more orders at the same time and at the same scale.
Group buying is not about high-end, not just a few top customers. We rely on quantity to win. Therefore, management is very important, management is good, costs can be reduced, and profits can come back.
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