Heat pump water heaters begin to enter the rural market

As an emerging industry, heat pumps have limited consumer awareness. Then the industry needs to develop, and what channels and ways to increase consumer awareness are the common issues faced by the industry. "The key to improving consumer awareness and recognition of air energy is to highlight the advantages of heat pumps.

In accordance with past practice, heat pumps are suitable for cities, and solar energy is suitable for vast rural areas. Indeed, from the perspective of economic capacity and installation environment, heat pumps are indeed more suitable for cities, and solar energy does indeed meet the actual conditions in rural areas. However, with the development of rural economy and the increase of farmers' income, this situation is gradually changing. Recently, the reporter of Jintong Baohua Valve Network surveyed the market and found that heat pumps actually have great potential in the rural market.

First of all, we analyze from the price, no matter what brand of heat pump, the general price of 150L heat pump water heater is about 4,500 yuan. The solar 180cm vacuum tube, 24 tubes, the shop price tag is also more than 4200, in fact, buy the hands of consumers, package installation, should be around 3800 yuan. In other words, the price is not much difference between the two. In addition, we analyzed from the perspective of safety and energy conservation. What kind of solar energy is there? There is a 3,000 watts of electric auxiliary heat, which is the solar auxiliary heat. It cannot produce hot water all-weather. A solar energy user introduced it. Do not dare to use, when there is no heat pump, it is better to boil water on the coal stove.

With the rapid development of China’s economy, the rural area is now no longer the same. Because most of the people in rural areas work outside their hometowns, go home only when the Chinese New Year, or have a large number of people make some capital, they do small businesses in the local area. This is actually the rural area and The status quo in the suburbs, so the price of heat pumps is now affordable for a considerable number of farmers. It is difficult to develop heat pump homes near the city and the center, because natural gas has occupied the first-mover advantage. Therefore, the development of the rural market has become inevitable.

So what restricts the promotion of heat pumps in the rural market, experts in the air-conditioning refrigeration market pointed out that the most important reason is that many people do not understand the heat pump. At present, the heat pump is not very popular in the market, and many consumers do not know what the heat pump is, let alone understand the advantages of the heat pump. Therefore, the most important task for manufacturers at this stage is to promote heat pumps so that rural consumers can understand heat pumps and heat pumps and purchase them.

"The northward path of the air energy market" and "the entry of the rural market" all require a core and most essential thing as a guarantee, that is, quality - the life of the product. Some industry experts disclosed at the second session of the heat pump, solar energy trade conference, warm air conditioner, and water purification equipment exhibition: “So far, no heat pump produced by any manufacturer in China has produced any quality problems.” It is easy to see that the heat pump The domestic development still needs to be mature, and to mature, the key issue is to ensure the quality of air energy products, so as to lay a true expansion path for the growth and expansion of air energy in the country, replacing the replacement of traditional water heaters. the road.