Uncover the price trap of merchants

In other words, home decoration is closely related to people's life. Buying furniture is also a very “grounding” job, but consumers are still cheated. This is why? In fact, careful thought can also be understood, buying furniture is not as often as buying clothes, a person will not be installed several times in a lifetime, so the probability of going to the home building materials market is relatively small, leading to the market does not understand the market; and with raw material prices The changes in the prices of products in physical stores will also change. Consumers, in addition to inquiring about prices in the industry, are nothing more than checking online. Xiao Bian now tells you about some of the methods that are commonly used by businesses, letting you polish your eyes and find out exactly how much water is contained in the price of a business product.

Trap 1: Full-year discount

When many people visit the store, in addition to the design style of the goods, they are more concerned about the price. Most people will quietly pay attention to the price tag next to the furniture when visiting the store! Because the price of goods will be marked with the price, origin, material and specifications of the product, and this information can give us a general understanding of the product, but at the same time the "high price" on the price tag will scare many consumers away. .

As everyone knows, these "high price" is not really the true value of furniture, most brands of business stores will have a long-term discount, or a full-year discount, such as some European and American furniture brand stores may hit 40% off throughout the year, 50% off , 4.5% or even less, then the price of 10,000 yuan may be reduced to only four or five thousand. Businesses love to use this method is also derived from the Chinese people like to bargain the personality characteristics of a piece of furniture even after the price tag, the customer also think there is room to make profits, so it also led to many businesses to adopt such a method to cater to some people The needs of my heart.

TIPS: When you choose furniture or building materials, you can look good, then ask the business usually discount is a discount. Generally, European and American furniture discounts are relatively large, about 50%; plate furniture brand discounts are relatively small, usually about 20%; there are some well-known brands close to the price, there will only be a small discount of 9.8%, this discount It is especially common at a home actually.

Trap 2: price increase and price reduction

In the first half of 2012, the furniture market was not optimistic. As a result, many home stores used a variety of promotional promotions to attract customers. “Blasting Marketing” became a hot spot this year when everyone did not buy traditional promotions. Jimei Home Furnishings, Chengwai Cheng, and more than one blast promotion have indeed gained a lot of popularity and profits. Afterwards, how large is the blasting room?

Xiao Bian observed some of the blasting scenes and saw that the merchant’s products were indeed marked with two different price tags, and the distance between the discounted price and the original price was a real temptation. However, these are mere appearances because the “original price” of the price tag is not the original price before the event. After price increases, prices are not only in the furniture industry, but also in clothing, daily necessities, household appliances and other industries.

Trap 3: Package Promotions

The package, this one with the highest rate of appearance in terminal sales, is surely unfamiliar to most people. Bedroom packages, living rooms (packages, kitchen packages, etc.... Mostly a set of one or two pieces of furniture with a few small pieces of furniture, 3999 yuan, 4999 yuan, 6999 yuan, etc., are also most commonly seen on billboards by consumers. The "preferential price".

It is undeniable that for some brands, some packages are really cheap, especially for first-line brands of panel furniture, buying 3 or 4 bedroom furniture with a large piece of furniture is indeed worth the money, but for some For a small brand of wood or solid wood furniture, the package is usually just a gimmick.

TIPS: Do not rule out the business does have some old furniture need to reject the goods handling, from experience, Xiaobian believes that the smaller the probability of the higher the credibility of the brand package, and long years to launch the package brand, consumers must clean their eyes . In addition, package products for new home renovation but not for all customers who buy furniture, do not want to buy small benefits, according to their actual needs to determine.

Trap 4: Pricing is unknown

Most of the pricing methods involved are custom furniture, as well as building materials such as cabinets, tiles, and wallpaper. For example, cabinets are denominated in denominations, wallpapers are denominated in meters, and floor tiles may be priced in square meters or slices. These units can become a bargaining chip for consumers. You see a floor tile price reduction. It may also be because the unit has converted future strategies.

TIPS: The pricing methods for different brands of customized furniture are also inconsistent. The cabinets are mostly quoted in the Yanmi method, while cabinets such as custom-made wardrobes, shoe cabinets, and sideboards are priced based on the actual use of the plate area. After we have chosen custom furniture, we must be clear of the total price before signing the contract, so as to prevent being fooled.

Pitfall 5: Accessories and other accessories increase

When purchasing custom furniture or curtains, you must have had such annoyance. Obviously the product is good, and you feel that the price is quite affordable, but when you install it, you find that there are so many other prices. The merchants will tell you more hardware accessories. , accessories, etc. must be counted, the emergence of accessories in the curtain installation expensive fabric phenomenon.

As for the endless price traps in furniture and building materials stores, we can't avoid them. However, many brands of furniture products have corresponding prices on the Internet, and the prices of brands in different stores are not the same. The most effective method is the most effective method. Still before and after visiting the Internet to collect information on the query, do a comparison. In short, don't worry about placing orders and be careful about what you can get.

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