In April, an international environmental organization exposed the problem of pesticide residues in tea by testing the Chinese tea brand and the products of the world's largest brand “Liton†in China, which made the public nervous. For a time, tea prices and sales fell by half. After the event, the official repeatedly clarified that the pesticide residues in China's tea are not equal to the standard, which is still a safe category.
A wave of unrest, a wave of up again. In June, in Qixia and Zhaoyuan, the main production areas of Yantai Red Fuji Apple, local fruit farmers were exposed to a large number of medicated fruit bags. In August, the Changyu wine pesticide residue incident added a heavy stroke to the safety of agricultural products.
Comments: From "Hainan poisonous kidney beans" to this year's "tea residue" and "wine pesticides" incident. Although the Ministry of Agriculture said that if the agricultural industry does not use pesticides, China will certainly have a famine. But in the eyes of many people, pesticides play a disgraceful role. It can be seen that there is a long way to go to promote safe and efficient pesticides and guide farmers to use them reasonably.
Anti-counterfeiting: the bigger the hole
Since the beginning of this year, a large-scale special campaign for the suppression of agricultural materials has been carried out across the country. Since February, Guangdong's three-player construction activities have repeatedly won “recordsâ€: in March, Guangzhou smashed a fake pesticide nest and seized 21 tons of fake pesticides; in April, Qingyuan detected more than 800 tons of fake super-calcium phosphate fertilizer; 6 In the month of Zhanjiang Tunxi, the case of selling fake chemical fertilizers and pesticides was detected. In just four months, Guangdong Province has smashed dozens of fake agricultural and fake counterfeit dens, such as fake pesticides and fake fertilizers.
At the same time, at the end of April, Zhengzhou police smashed 7 fake pesticide dens and seized 400 million yuan worth of fake drugs. In May, Sichuan cracked a fake pesticide case and seized more than 5,000 fake and inferior pesticides. In August, Hainan Public Security Bureau cracked together. It is the largest fake fertilizer case in Hainan history. It seized more than 1,000 tons of fake fertilizer and arrested 11 suspects. Hunan, Guangxi, Shandong and other places also seized many cases of fake agricultural materials.
Comments: Compared with previous years, this year, the investigation and punishment of fake and inferior agricultural materials has a wide range of radiation, and the number of major cases is large; when the amount involved is large, the public security department has increased its involvement. Industry insiders said that the anti-counterfeiting of agricultural materials did have a great effect on cleaning up the market, but the market chaos still exists, and the anti-counterfeiting of agricultural materials must be sustained.
Delisting: The upper position is not easy
In 2012, 10% of glyphosate, which accounts for about 20% of the total herbicide market, was withdrawn from the market as scheduled, which undoubtedly freed up huge market space for the agricultural materials market. Enterprises and distributors took various measures to seize market opportunities and exert various tricks. Glyphosate enterprises such as Xin'an Chemical and Anhui Huaxing will focus on promoting more than 30% of glyphosate products; Chongqing Shurong Chemical Co., Ltd. and Guangxi Chemical Research Institute will produce 15% dimethyl glyphosate and 10.8% Acid · glyphosate, using its product price advantage, in Guangdong, Guangxi and other places to fully distribute goods; Zhejiang Yongnong, Weiyuan Biochemical, Shenghua Baike and other glufosinate production enterprises, after nearly two years of promotion has achieved good results .
Just when everyone was busy competing for cakes, this year's spring, the farmer's retail price dropped from 10 yuan to 8 yuan, and the price cuts were as high as 20%. A stone has stirred up thousands of waves, and the price reduction of “Nongda†has made the domestic glyphosate market, which is already a thin ice, more turbulent.
Comments: 10% glyphosate delisted, this has already vacated a huge market space. However, in the face of the price reduction of Nongda, the domestic market price of glyphosate did not fall, and this situation made the preparation enterprises face the competition of foreign products, but also faced the increase of labor costs and environmental pressure, which made the original profit very low. The glyphosate preparation enterprises have been worsened, and the living space of many enterprises has been greatly squeezed. After a large reshuffle, some powerful companies will surely rise rapidly and will have a broader road. Pesticide companies that lack technology and are aging products will face a phase of elimination.
Cross-border: left hug seed right fat
“Transboundary†has become more and more popular in agricultural resources, and pesticide companies have begun to “sell†seeds and fertilizers. In May, Xin'an Chemical invested RMB 62 million to acquire a 51% stake in Shandong Xinfeng Seed Co., Ltd. Such horizontal mergers and acquisitions are no strangers to the international agricultural industry. Monsanto, DuPont and Syngenta, the world's top three seed companies, are also international agribusiness giants. Such companies can bundle seed and pesticides and provide technical services through agrochemical products to increase user loyalty.
At the same time, due to the new fertilizer field of up to 40 billion yuan, 5 years later is expected to be 100 billion yuan market, domestic agricultural enterprises have more choice to enter the new fertilizer market. A number of pesticide companies such as Noppin, Heilier and Kosei Keonong are involved in the water soluble fertilizer market.
Comments: In recent years, the survival of agricultural enterprises has become more and more difficult. More than 30 pesticide companies have taken the initiative to engage with well-known foreign companies and are willing to invest in the arms of multinational companies in the role of suppliers. Direct involvement of companies in new areas requires not only courage but also planning. For example, pesticide products in the market are mostly price, channel and distribution, while seed is the variety advantage and quality, sales of new fertilizers such as water soluble fertilizer, need to know a lot of plant nutrition and fertilizer related knowledge, it is best to have independent product research and development team and market sales team.
Break: Manufacturer's typical game
Just after 2012, DuPont China Group Co., Ltd. suddenly changed its Guangdong dealership without any warning. This made the original agent Guangzhou Gay Crops Co., Ltd. feel overwhelmed. The general manager of the company, Fan Yudeng, has repeatedly stated in public that he has cooperated with DuPont for more than three years. The company has placed more than 80% of its manpower, material resources and financial resources on promoting products such as Kangkuan and Puzun, while DuPont has “crossed the river and dismantled the bridgeâ€. This incident has caused a lot of discussion among the people in the agricultural industry. People in the industry said that with the cooperation of foreign companies, the dealers are somewhat passive and it is difficult to grasp the right to speak.
At the same time, at the end of 2011, Bayer's original provincial agent, Guangzhou Fengman Agricultural and Agricultural Co., Ltd. announced that it had withdrawn from the agricultural industry and its company's agent products were transferred to Guangdong Tianhe. In addition, Guangdong Tianhe and Anhui Huilong, Zhejiang Agricultural Materials and other provincial-level supply and marketing cooperatives directly under the enterprise, through asset restructuring and shareholding system reform, on the one hand attacking the city, accelerate the outward expansion, seize market share; on the other hand, from Syngenta, Foreign companies such as Bayer have obtained exclusive agency rights to obtain quality products and services.
Comments: Vendor gaming is an everlasting topic in the industry. Agricultural resource dealers can only strive for a more active “status†by establishing a sound sales network, improving the competitiveness of the industry, and building a competitive promotion team to build their own brands.
Running the road: ruining each other's integrity
In mid-March, Chen Tai, the head of Zhanfan Agricultural Production Materials Co., Ltd., who is known as Zhanjiang “Fertilizer One Brother†(annual sales of fertilizers over 150,000 tons), traveled to Singapore with travel agencies and never saw him again. Coincidentally, a regional manager of a fertilizer company in Shanxi Province, privately engraved more than 10 official seals, forged collection documents, the huge amount (about 5 million) received from the dealers as their own. At the end of April, the regional manager reported the drop in the company's network. Such incidents are becoming more and more common in the field of agricultural materials. In Guangdong alone, there are no fewer than 10 incidents of smuggling and carrying money.
Comments: Different from the various roads caused by Wenzhou private lending, Chen Tai was overwhelmed by credit, bank interest and prepayments. He accumulated more than 50 million yuan in debt and eventually chose to flee. Agricultural resources dealers who have been in a state of credit for a long time have also been tired of funds. In the current downturn in agricultural resources, it is even more necessary to control their own capital chain.
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