Stone company opens up three new paths

Nowadays, there is a new civilian-oriented stone consumer market in China. Stone products can satisfy the middle-income but pursuing fashion consumer psychology and at the same time meet their purchasing power. Stone high-end brands will compete at both ends of the high-end, in order to meet the tide of “all people's exquisite”, high-end stone brands must adjust the corresponding market strategy, launch products to meet the next ladder consumer market.

In China, the consumer society is in a fast-paced society. The pursuit of efficiency and speed, and lack of sufficient patience are the new performances of consumers. Stone products must also increase their express check-in and use functions in the use of functions. In the face of future changes in consumer trends, stone companies face three paths to the Chinese market:

(1) Concerned about China's rising market for new rich markets, it is reported that China's urban new rich families are expected to exceed 21 million;

(2) Looking for opportunities for product upgrading from the existing consumer groups in the second, second and third-tier markets, such as upgrading and upgrading consumption of the second-hand housing market;

(3) Going down, county and rural areas will be the next billion-dollar consumer market. The more uncertain the era, the more important it is to anticipate the future. From the massive consumption behavior data, we can see the clues and insights into business opportunities, which are the key to the correct and correct business strategy for the company and the key to the market.