Wooden door brand has to rely on the national model

In the current environment, regional brands must assault the national market on the one hand and save their own advantages in the regional market on the Other. Pressures and opportunities coexist.

Regional brand has become a national trend

“After the wave of expanding the factory's volume came to an end, the market competition for Sichuan's wooden door brand entered a new stage. The first-line regional brands that have done relatively well are effectively implementing the national promotion plan. This strategic shift has greatly stimulated The ambitions of the second-tier regional brands to fight the national market.” Industry insiders pointed out, “However, even though we have already achieved the first and second place in sales of the wooden door industry, we still do not belong to the real national brand according to the prevailing evaluation criteria.”

There are many small and medium-sized brands in China's wooden door industry, which are relatively fragmented, and their respective market shares are not large. This is a problem of the wooden door brand itself; on the other hand, in terms of objectiveness, the regional market demands vary greatly, resulting in the national wooden door brand is very It's hard to make a big share. From this analysis, it is very difficult for regional brands to break into national brands.

Difficulties did not prevent the determination of second-tier brands to enter the country. From the market layout of second-tier regional brands, it has begun its national layout, which is an important step in becoming a national brand. The second sign is that these brands have begun to infiltrate into neighboring provinces and cities after trying to become a strong regional brand. Experts pointed out that although the strategies of these regional brands are not complete enough and they are not mature enough, they have already moved beyond the national market. Although the wooden door industry has many ways to go to the country, I believe that our wooden door companies will always go down steadily.

Driving mode becomes a key logistics guarantee

With the development of a national “strategy”, it is also necessary to implement the “spinal spine” of the model. "Finding a suitable model to promote the regional expansion of regional brands is an important force in fighting the market." The industry proposed.

In addition, it cannot be underestimated that if a regional brand wants to seek the national market, it cannot do without the power of capital. “How to introduce funds to ensure the rapid development of regional brands and move towards the country? At the moment, I think there are no good examples to learn from. Related people have given such suggestions that they can use commercial credit to obtain banks, but they do not rule out the introduction of foreign capital. Instead, hand in hand." Or some powerful boss may be able to guarantee the problem of funds.