Top 10 trends in the solar photovoltaic industry in 2012

Sad reminders, unbearable look back, and terrible people - these words are not enough to describe the photovoltaic industry in 2011. There have been too many things in this year: corporate losses, layoffs, factory closures, trade disputes, and China's European and American solar companies have gone bankrupt. This tragedy will continue in 2012, so let's see what happens next year. 1. Choosing more private equity in the partner means diluting the value of the stock, but many of the next generation of film start-ups are still at a dangerous stage of mass production as global demand is weak. They need a lot of money. We have seen companies that have joined forces with corporate investors, such as the ambitious Korean corporate consortium, which can help them with technology development and marketing. SKGroup saved HelioVolt, GreenVolt got ABB's investment, and MiaSole is still searching hard. 2. The buyer's market is the best time to invest in solar PV for companies with strong financial strength, and to invest in technology companies or power generation projects. Many large energy companies have already started, such as Exelon in the United States and Total in France. Although Google has terminated its solar technology research and development work, it has invested in several large-scale solar power projects this year, including the $94 million announced last week to invest in four solar projects in King Sarato, California. There have been many first times this year. Warren Buffett's Sino-US Energy Holdings Co., Ltd. acquired the first solar power plant and agreed to buy a 49% stake in the second power station. Last Tuesday, private equity firm KKR announced a joint investment in California's solar power project with Google. In the near future, we may see Chinese oil giants acquire some overseas solar and wind energy projects. 3. The abandoned children of the industry We know that there are already seven solar photovoltaic companies that have declared bankruptcy or exited the solar photovoltaic field. Last month, EnergyConversionDevices was temporarily discontinued and layoffs were severely cut. Although bankruptcy has not yet been announced, the outlook is not optimistic. If China really has hundreds of PV module manufacturers, most of them will not live for too long, and some companies should have died. According to the Chinese government's plan, by 2020, there will be no more than 15 PV module manufacturers in the country. In recent years, silicon material manufacturer LDK has expanded its business into the manufacturing of solar cells and photovoltaic modules. LDK is a struggling company. On November 15, Wells Fargo Solar analyst SamDubinsky said that because "not sure if it is a viable investment," decided not to follow the LDK LDK company. In a reminder to customers, Dubinsky said that due to the sluggish solar market, LDK is facing increasing liquidity risk, and its balance sheet, which mainly consists of short-term debt, looks weak. Although some high-profile US solar start-ups have been supported by large corporate consortia, it is too early to say that they will survive. Solyndra is definitely not the last PV company to be closed down by venture capital support. 4. It’s undeniable that the old ones don’t go new , and the current situation is more difficult. However, in the long run, the continued development of solar energy is inevitable. This is why you can see Foxconn Technology Group, the world's largest electronics manufacturer, enter the solar market and start trial production next year. Other solar manufacturers should be nervous because solar panels are commodities, and the profits of such goods are falling rapidly. Like Foxconn, some large electronics manufacturers have vowed to become major solar manufacturers such as Samsung Electronics and LG. In addition, Sharp and Panasonic have become big players in the solar industry. Although government policies play a key role in promoting the development of the photovoltaic industry, these policies are not going to be effective, or they are changing too fast. Many project developers and installers are looking forward to this day: even without subsidies, they have Ability to build photovoltaic power stations. 5. Changing the strategy in a difficult time It is absolutely interesting to study how companies change their strategies. We have seen that companies that have been expanding production in the past have begun to invest more money in research and development to improve the photoelectric conversion efficiency of their products. FirstSolar is laying off staff and has abandoned the expansion plan. The company is shifting its strategy to focus on serving utility-level projects and those that are not particularly dependent on policy subsidies. All eyes will be on FirstSolar to see how it can overcome difficulties in 2012. 6. The election year will have a big change. At present, the United States is the third largest solar photovoltaic market in the world and has a very broad growth space. So far, the growth of the US solar PV market relies mainly on government incentives, but the failure of a federal government subsidy policy this month combined with the “double-reverse” survey on China has raised concerns about 2012, fearing the growth rate of PV installations. Will slow down. In addition, both the Republican Party and the Democratic Party are trying to demonstrate their financial management and ability to cut spending. It is really difficult to get more support from the government in 2012. 7. Emerging markets China and India are the most talked about emerging markets this year, and this talk will continue. However, we have also heard of the lesser-known markets in the Middle East and Africa, where the essential elements of solar energy – public institutions and government funding and interest – are increasing. Latin America also shows signs of developing solar energy, even though the market is still very small. 8. What the IPO market will bring will not be too much. It turns out that choosing a roadshow this year is a very bad time. Solar companies that submitted for listing this year, such as BrightSourceEnergy and EnphaseEnergy, are waiting for the right time. In contrast, solar companies that want to try their luck are not too many. 9. Opportunities outside of solar energy Some solar installers see opportunities in the field of electric vehicles. The combination of the two businesses can not only promote the reliability of their own cleaning technology, but also sell the goods directly to customers. Like RECSolar and SolarCity, electric vehicle charging stations are being sold, and SolarCity has built solar charging stations for Tesla users. Automakers such as General Motors and Nissan are also building solar charging stations. So far, solar retailers have focused most of their efforts on selling solar power plants and installation services. However, as the size of these companies grows and funds become more abundant, they may want to diversify. 10. The impact of solar power on the grid The increase in solar power has forced public utilities and grid regulators to consider how to transmit electricity more reliably. Due to differences in time and climate, solar power generation will fall and surge, and new technologies and policies are being introduced to monitor the production of solar power and minimize the disruption of power transportation. Storing solar power in the battery is a trial-and-error solution when it is needed to be released into the grid. Inverters will play a very important role in solar power access.

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