Looking for the source of the problem
Zhang Tongming, vice president of Mingwan Group, is thinking about this issue. He said: "Ming Wan, as an information service provider for small and medium-sized enterprises, has had in-depth contacts with thousands of small and medium-sized enterprises in the past seven years. It is more to see them through the road of informationization, constantly adjust and optimize their management structure, business model. Into the new field of e-commerce, the efforts made, the gains, and the determination and persistence of the prospects for the development of the e-commerce industry cannot be ignored. Today, China’s e-commerce industry is the pyramid they constitute. The cornerstone of this is that they are the new force in this new industry. Mingwan, as their information partner, has the responsibility to scream for them, and is also looking for a new road, and they are on the same road to tell the world that the spring of e-commerce is at their feet. â€
"If the profit from the money comes from the capital earned, then the e-commerce winter has arrived; if the profit comes from consumers, then the e-commerce market is still spring, and spring will continue for many years." Zhang Tongming said with a smile: "This is not what I said. It was said that Mr. Sun Hong, the founder of Masamaso, recently, but I am in favor of this view. I also agree with Mr. Li Guoqing, CEO of Dangdang.com, that the cost of online advertising is getting higher and higher, and e-commerce companies In order to make a large scale, it is more likely to be shackled by investors, burn money and advertise, and excessively burn money, which leads to large-scale losses."
In Zhang Tongming's view, there is currently a bad capital orientation for e-commerce financing, mammoth online advertising, in exchange for traffic to generate orders, to do large-scale, and then listed. Ignoring the cost control behind e-commerce and the characteristics of precision marketing, the result is the kidnapping of the e-commerce industry, which has buried the roots of the so-called e-commerce winter.
Just like the small glacial period that followed the overheating in climatology, it is no wrong to say that the e-commerce industry has entered the small ice age. It is a spring to come to wash the impetuousness of the previous period. This is Zhang Tongming's answer.
The fire of the ruins of the Little Ice Age
"The domestic e-commerce market has broad prospects, but the competition is more fierce. Opportunities will always be reserved only for companies that are doing things steadily." A senior executive of Alibaba said.
E-commerce analyst Liu Yuanshan is also concerned about the survival of many small and medium-sized e-commerce companies.
"These companies will not look forward to VC's favor. From the very beginning, they are looking for different development routes. This is worthy of thinking about the e-commerce industry. They must rely on practical work and use every penny. I am in the investigation. It is found that Mingwan’s approximately 2,400 B2B SME alliances are doing a very meaningful job. They are avoiding the price-sustaining auction rankings of universal search channels and spontaneously using Ming Wan’s integrity search engine in business. Under the premise of the credibility guarantee endorsed by the China International Electronic Commerce Center Credit Certification Center, the transaction cost is greatly reduced, which is a good wintering route and has a great promotion value."
Mingwan Integrity Search Engine in Liuyuan Mountain Pass According to Zhang Tongming, the main point is to take measures to cooperate with third-party authoritative organizations to conduct real-name certification for all enterprises appearing in search to ensure the authenticity of information provided. Users provide a secure and secure online business platform.
There have been reports of small and medium-sized e-commerce complaints: "The bidding ranking is a money-burning game. Buying a bidding ranking is equivalent to advertising. If you don't have money, there is no order. If you don't advertise, you will not earn money." Another foreign trader Said, "The charges are getting higher and higher now. If you can't hold it, you can change it to a professional company to do it. The effect is the same anyway."
Liu Yuanshan said: "Small and medium e-commerce companies never believe in the operation mode of burning money. Their voices may only be heard by the service providers who provide information solutions for them. The small and medium-sized e-commerce companies are better than any VCs who invest in e-commerce. Be sensitive to the small feedback in the trading process, and even if it is the gains and losses of the profit, it will make them unable to sleep, and they will feel uneasy about the unfavorable trading experience brought by GM's online promotion. To find a solution, we don’t need the analysts of our industry to call the wolf. They will go to the e-commerce service provider like Mingwan to get the answer, and Ming Wan did hear it. Just think about Ming Wan. In 2006, the development and preparation of commercial search engines began. In 2010, more than 2,400 of the best domestic industry websites were formed into China's B2B alliance. These ice-breaking work has been laid out before the so-called winter in the e-commerce industry. The resources of the industrial chain are the way for small and medium-sized e-commerce companies to seek precise marketing and the future is enough to be respected."
A former Google China product manager who asked not to be named appreciated the practice of Ming Wan. He said that the Internet search field has entered a subdivision era. Mingwan B2B business search focuses on the e-commerce field, abandoning the bidding mechanism and introducing the integrity certification system. To do accurate search, it is undoubtedly to look at the various drawbacks brought by the current general search market to the e-commerce industry, igniting a fire in the winter.
A Chinese B2B Alliance merchant who trades agricultural products is so appreciative of the Mingwan commercial search engine he uses: “We share this platform, using green business search engines, like growing vegetables in greenhouses, the news says everywhere. E-commerce winter, we don't have to worry about it, save money, get more trust, business is better, and it is very good."
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