3.15 Alternative Thinking: The Accidents and Consuming Security Theme Crash

This year marks the 30th anniversary of the "3·15 International Consumer Rights Day." Business integrity, product quality, and supporting services that are vital to the interests of consumers have become hot topics. The theme of the "3·15" this year is "consumption and security." What is slightly different from previous years is that shortly afterwards, the incident of Anxin's "poison floor" has ignited in an uproar, and this year's security theme has met by chance. The two have come one after another. Is it coincidence or accidental? Nobody said it clearly. However, both of these “out of time” crashes have made the same ceramic building products and ceramic sanitary products for home decoration inevitable. The resulting attention to consumer safety is bound to rise to a new height. In addition, thanks to the festive atmosphere of “3·15”, ceramic sanitary ware companies continue to carry out magnificent marketing campaigns. As a result, inertia has caused people to engage in promotions. Which company wants to lag behind?

However, the special holiday “3·15” should not be a promotional protagonist, but should also be a reflection and test of their own days. According to relevant sources, “3·15” is a very good holiday. On the one hand, companies will remind themselves that companies also have social responsibilities. Profits are only one of the goals of the company’s existence, not the only one. On the other hand, the government can also enable civil organizations to better participate in law enforcement actions through “3·15” and use the power of society to discover more companies that harm consumer rights and interests to ensure that consumers’ legitimate rights and interests are effectively protected. protection of. One year's plan is in the spring, the first promotion of the new year, ceramic sanitary enterprises will certainly not let go, engage in promotions should be justified. However, companies should reflect on what kind of products we are producing for consumers, what kind of services we provide, and what kind of ideas we disseminate. Whether our products are green, healthy, safe, whether they meet and can meet the needs of consumers. Anxin floor has been made indiscriminately for the industry to make a negative teaching material, that ceramic bathroom industry? Ceramic sanitary companies sell not only products, but also healthy, green, environmentally friendly, safe consumer awareness, modern, stylish, innovative and comfortable quality of life. Let the product spread the brand and let the brand inherit the idea. In this way, products will be favored and brands will be widely disseminated and companies will continue to develop.

Another important issue to consider is when the promotion will be transformed. Frequent promotions have already made consumers feel “fatigue”. Although there were occasional ceramic sanitary ware brands that enjoyed a bumper harvest in promotional activities, how was the sales promotion performance achieved? Ceramic sanitary ware companies should consider the promotion of the transformation of the issue, every holiday sales promotion marketing model, consumers have fatigued, can not afford to hang up. On the New Year's Day, March 15, May, November, Mid-Autumn Festival, Factory Celebration, and the anniversary of the event, the wave of promotional waves after wave of waves has become increasingly limited. Last year's "Golden Nine Silver Ten" was a good example. The increasingly rational consumption, promotion of the stereotyped, the price of the fog of flowers, has come to promote the transformation of the time. If this goes on, promotion will really become a slaughterhouse for prices.

The current holiday promotion, although all the business people ponder ideas, creative promotion models, innovative promotional content, catch eyeballs, contend for the source, let consumers participate in, experience, in order to expand the brand's influence. However, the promise of price is the most basic essence. Although it is accompanied by a variety of forms and contents of activities, it has become increasingly difficult for consumers to be willing to pay for them. Day after day, promotions year after year will aggravate the continuous deepening of price competition, and let the prices of ceramic sanitary ware products be in virtual heights to achieve price discounts for “jumping”. The moisture concentration of the price will increase, consumers will question the increasingly bizarre labeling price, and even go so far, only when the promotion is willing to sell, what impact will it have on the normal production and operation of the ceramic sanitary ware industry? When the phenomenon of non-promotional non-buy or non-discounting is very obvious and common, what unpredictable influence will it have on ceramic sanitary ware companies?

Promoting the transformation of promotion is the promotion of marketing as a new way of spreading the business philosophy of the brand and the company in specific promotional activities. Everyone knows that sales growth caused by sales promotion is limited, and sometimes it will cost you a lot of money. However, it is precisely because this drink can expand brand communication and enhance influence and visibility. So why not reverse the sales volume and the proportion of people who are guilty of drinking?