How to build international competitiveness in super-hard materials products enterprises under the new situation

Guilin Tebang New Materials Co., Ltd. Chief Engineer Wang Zhihui China Nonferrous Guilin Mineral Geology Research Institute Co., Ltd. has been engaged in research, development and production of superhard materials for many years. It has established two companies specializing in the production of superhard materials. Guilin Tebang New Materials Co., Ltd. and Guilin Chuangyuan Diamond Co., Ltd., the products are positioned in the middle and high-end. Tebang mainly produces diamond wire saws, wire saws, geological drill bits, saw blades, thin-walled drill pairs, PCBN, electroplated diamond tools. As well as diamond sand belt, Chuangyuan Company specializes in producing glass processing grinding wheel and perforating head. In 2011, it obtained 7 million yuan of scientific research funds, and its products sold nearly 100 million yuan. 50% of its products are exported and used in foreign professional markets. Well received by the market, sales revenue in the first quarter of this year increased by 50%. I. The situation facing the industry In the past decade, China's superhard materials production technology (including equipment, technology, materials, etc.) has made great progress, greatly promoting the development of China's superhard materials industry, making China a superhard material country. However, we are still not a strong country until now. The most important reason is that the technological progress of China's super-hard materials is slow. The level of products of super-hard materials is far from the level of world-class products, which is reflected in the absolute use of products. Low performance, poor appearance quality, poor quality stability, small application range, poor adaptability, etc. These differences lead to the competition of China's super-hard materials in many high-demand professional application markets, but also in developed countries such as Europe and the United States, and even Competition is not a Korean product. The professional market has high threshold requirements for the use of super-hard materials. When the product performance is below the threshold, no matter how cheap your product is, no matter how loose your payment method, users can not accept your products, such as: domestic A larger saw blade company claims to be able to produce high-power saw blades, and the price is very cheap. Some samples are given to the US TRISTAR company for trial use. As a result, the performance of the products is only one-tenth of that of American products. Not to negotiate with the company, but to find the Tebon company, Tebon company successfully cooperated at a price twice that of the above domestic companies. It can be seen that China's super-hard materials products occupy more of the general market or the low-end market in the world. In 2010, China's diamond products exported 14,572 tons, the amount was 44.13 million US dollars, while the import was only 1381 tons, the amount was as high as 93.33 million US dollars. The import unit price/export unit price was 22.3/1. It can be seen that the high-end products of China's super-hard materials products still There is a considerable part of dependence on imports, which also confirms that China is only a big country in the production of superhard materials. Superhard materials are a combination of labor-intensive and technology-intensive industries. In the past, we relied on China's relatively cheap labor costs and lower diamond prices, occupying the world's low-end market for super-hard materials. In the past two years, China's labor costs have been rapidly increasing. The rise, coupled with the large export of diamonds in China, and the sharp decline in foreign diamond prices, have led to a significant decline in the competitiveness of superhard materials in China in the low-end market, and must seek new development ideas. Second, the enterprise should do a good job in several aspects 1. Establish confidence, firmly target superhard material products is a new material. In the past, its application was more directed by enterprises in developed countries, and Chinese enterprises took the road of counterfeiting. Under the influence of internal and external factors, it has been at a low level of repetitive production (internal: China's super-hard materials companies are uneven in terms of investment scale and technology development level, and the difference is huge. Most enterprises are at a low level and cannot manufacture high-end and High value-added products, they can only participate in market competition at low prices; external factors: In the past, domestic users were most concerned about product prices, unable to achieve high quality and high prices, and urged super-hard materials companies to focus on low-cost roads in basic research. And the investment in product quality research is very small. Over time, we can't position our own enterprises to produce homogenous products from developed countries. The international market also positions Chinese enterprises as processing centers for low-end products. However, in recent years, a small number of domestic enterprises have adhered to the development path of high-end manufacturing. For their long-term development, they are also trying to broaden the development mode of domestic product enterprises and change the narrow view of Chinese products on the international market. Persevere research and development and market guidance Finally, it has been proved that Chinese companies can produce world-class products under the conditions of production in China. For example, the diamond wire saw produced by Tebang Company of our institute has reached the international advanced level. In 2002, Tebon Company took the lead in researching and developing the successful diamond wire saw in China. By 2003, it completely replaced the imported wire saw of the domestic market. Exports compete with similar products in Europe and America. In 2011, in an international engineering tender in New Zealand, with excellent absolute performance and excellent performance and price ratio, we won several successful European brands and successfully won the bid. Several well-known multinational production companies in Europe have cooperated with diamond wire saws. In addition, Tebon has put high-power concrete saw blades into the US market. The quality of the products can be comparable to those produced in the United States. The diamond glass grinding wheel has reached the international advanced level, and the sintered perforated drill produced has reached the international leading level. In the domestic market, the price of imported products and other peers (two products are higher than imported products) completely replaced the imported products, resulting in well-known Italian products. Glass processing equipment and tool manufacturing company - BAVALANNI company came to Chuangyuan Cooperation, a veteran Spanish manufacturers are shifting production to a source of the company, a source of the company has become a major supplier of solar coated glass and LCD glass processing. The positioning of the enterprise determines the height of enterprise development, and the way of thinking determines the way out. As long as we firmly understand and persist in our work, we will surely be able to walk out of the road of strong enterprise. 2. Grasping technology development and improving product quality After establishing confidence and setting goals, we will look at how to do it. Improving product quality is the only way to manufacture high-end products. Capital investment and technology development are guarantees to improve product quality. Technology development should start from: absolute performance, quality stability, product performance integrity, absolute performance improvement mainly from formulation research, structural research, raw material research, process research, etc., stability should solve the details of the process, Inspection and control standards (to establish the control standards of all influencing factors, and to reveal the relationship between these influencing factors and product performance), the overall quality mainly solves the appearance quality and manufacturing cost, the appearance quality is part of the overall product, and the good appearance quality will Inspire users' desire to buy, manufacturing costs are mainly solved by optimizing processes and materials. Although management can reduce production costs, technological advancement is the most effective means to reduce manufacturing costs. 3. Grasping the performance evaluation system to ensure the stable performance of the ex-factory products and improve customer satisfaction. The product quality of most of China's product companies lacks evaluation system, and there is not much experience in the performance of their own products. Only when the products are used by users will they know good or bad. Such product reputation and corporate reputation cannot be effectively guaranteed. The evaluation system includes the evaluation of intermediate products and final products. The intermediate products should establish mechanical, mechanical and physical performance indicators. It can reflect the status of the process execution and can measure the mechanical properties of the products. The final product should establish sampling standards, destructive test methods, mathematical models for performance evaluation, etc., so that the performance of the products can be mastered, ensuring that product performance does not exceed the fluctuations expected by users, and establishes the confidence of customers for long-term cooperation. 4. Grasping management and establishing standardized production Many enterprises with super-hard materials in China usually have two phenomena: one is the product that can not produce the performance of the test sample, and the other is the product that can not stably produce the performance of the test sample, because the final performance of the product It is manufactured. If there is no standardized and effective management, the best design performance will be greatly reduced in the manufacturing process, resulting in the final product performance is far less than the research and test level. As the saying goes, "exquisite work is fine," only fine work can produce fine products. To achieve precision, we must establish a sound quality management system, strictly control the process, and make all the design requirements. 5. Grasping the automation construction automation construction is very important and urgent for today's Chinese enterprises, because on the one hand, it is difficult to recruit in the past two years, and the labor cost has risen sharply. On the other hand, human factors seriously affect the stability of product quality. Automation construction can solve these two unfavorable factors. Third, the future plan of our hospital must be done in the above-mentioned aspects during the "Twelfth Five-Year Plan" period. By the end of the "Twelfth Five-Year Plan", Tebang Company should reach a sales scale of 400 million yuan and move toward the capital market. Chuangyuan Company has expanded from the current single glass processing tool to the glass processing and photovoltaic industry processing tools, with a sales scale of more than 150 million yuan, becoming the leader of the industry's high-end diamond tools.

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