Pushing new technology to the public is always a difficult journey. Since the concept of 3D printing has matured, many online service platforms have emerged, and from the early entrants Shapeways to the present Zazzy seems to think that the most convenient breakthrough is jewelry. Whether it is the marketing strategy of the promotion period or the main sales later, this seems to be the fastest way to attract folk lovers.
Always have a primer
Since the popularity of 3D printing technology, there have been various voices proposing that it will enter the public life. But this concept has experienced a variety of packaging hotspots from the United States to the country two years ago, and it seems to be particularly quiet this year.
In addition to seeing all kinds of street-side statue printing shops in Silicon Valley, I have only one impression of making 3D printed clothes. (By the way, the touch of the clothes is quite good), but that was the last time I saw it. This concept is a commercial project in everyday life.
With this in mind, you may be able to understand this strange familiarity when you see the 3D printing platform again on Product Hunt's recommendation. Although Zazzy can't see how innovative it is from the model, it is just a 3D printing design sales platform, and by definition, it can only be regarded as a subdivision, 3D printing jewelry sales platform.
But maybe, the experience of its predecessors has told it that making 3D printing, jewelry is a very good breakthrough.
Until then, although many startups have realized the value of this heavy user community, the product hunt users are provided with pre-registration, beta rights, invitation codes, and the benefits of random membership privileges, etc., but Nothing compares to this naked material temptation to send exclusive cuffs. Probably the added advantage of designing e-commerce (if they count).
This may be why they are a small platform with few existing products and no major innovations in the model. They can get hundreds of upvote tickets on product hunt in a short time after launch.
The above is the full description of Zazzy. This is a good warm-up, and the promotion of the life accessories of the cuffs is quite suitable for the positioning of the platform's own designers and 3D print design enthusiasts. And the key is that this collocation and positioning reminds me of another 3D printing platform that has received more attention a year or two ago.
Even in the 3D printing concept boom, Shapeways is a very eye-catching company.
It emerged as a platform for the design and sale of 3D works that were very innovative at the time. The model was enticing and the concept was clear. In the early days, in order to attract designers and creatives in the traditional field, there was a detailed technical description series.
After 13 years of successful acquisition of the famous investment company Andreessen Horowitz's $30 million C round, Shapeways not only became more famous, but also refined the classification of various works on the platform (from the original niche platform to the present life) The transformation of the near-creative e-commerce structure.
1 3 to 14 years Etsy is also adjusting to Ebay for profit, and Etsy's smaller imitators are also looking to expand the platform. These two years really hurt the hearts of small fresh buyers.
But I want to mention it now, mainly to introduce the 3D print bracelet of MadewithCode, a very successful project that it was working with to promote it.
Because there is no personality, the letter printed on the bracelet is my common user name Doublefang. Of course, everyone in the community like Reddit has a variety of ideas about what should be printed, and most of them will be unable to print because they contain banned words.
Made with Code is a very feminine project that promoted programming and other technology-related concepts at the time. The bracelet that works with Shapeways is completely free, and it's very simple to design on the web side (since it's too simple to adjust), and you can receive it after leaving the address.
This bracelet project is easy to operate (no design basis at all), free, concept novelty (a own 3D print bracelet), and the results can be touched and mainly can be posted on social networks and liked by factors such as Great success in online communication. It was also the reason I heard about Shapeways at the time.
Is fashion jewelry the best way out?
Regardless of the predecessors or market research recommendations, two seemingly very technical 3D printing platforms have chosen fashion jewelry as a breakthrough in early publicity/main sales projects. In the same industry, it seems that there is still a MakerBot selling 3D printers in the industry:
In the past year, they teamed up with Fraemes, which designed the personalized iPhone case kit, to launch a personalized mobile phone case service through its own printer.
It seems that it is because MakerBot's move (which is one of their MakerBot Developer programs) is mainly to promote the market penetration of 3D printers, or to build a MakerBot-based ecosystem in their official language.
The two companies in this article based on users' 3D printed works need to face the fierce competition of traditional fashion/creative jewelry e-commerce, and even the test of consumer habits and preferences. After all, the current printing technology has too many restrictions on materials, and the finished products have many shortcomings compared to traditional industrial designs.
If you want to know my personal experience, the 3D printed bracelet was lost shortly after I got it. Perhaps it is because, besides waiting to be recognized or waiting to be asked, I really can't think of any reason to wear such a plastic thing on my wrist.
In short, it is a good idea to be close to life to drive the topic, but it is a level to be accepted by the mainstream shopping community. The road is long, and before they can compete with real fashion accessories, they may not have yet to break away from the niche.
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