"I try to make SOHO China completely like an Internet company." On the afternoon of the 8th, SOHO 3Q launched 40 stations without a reserve price. Pan Shiyi, chairman of SOHO China, said that when learning from Internet companies, he could not learn to burn money. The concept of learning from the Internet, but the concept of burning money, I always feel that it is wrong, can not learn from them."
Pan Shiyi’s visit to the Internet company is no longer news. According to statistics, he has visited about 300 Internet companies. “The atmosphere of entering an Internet company is different from the atmosphere of entering a traditional enterprise.†Pan Shiyi talked about the intuitive feeling after his visit. “The Internet company staff are 1.2 meters and 1.5 meters. The boss has basically no fixed one. The office, and the office of the president, vice president, and department manager of the traditional enterprise are all very particular." He smiled and said that every time he returned to his office, he felt too traditional. "I don't think I should sit there."
On the afternoon of the 8th, SOHO 3Q launched the untitled bidding model. Pan Shiyi said that the purpose is not to let people go to sell, but to sell through machines. He said that in November, he hoped that more than half of the stations would use the unreserved price to bid. "There are plans to have 40,000 seats next year. If there is no Internet management, it will basically be managed."
Pan Shiyi never left the keyword "Internet" when interviewed by reporters, but he has different views on the money-burning model adopted by most Internet companies today. "burning money is equivalent to cutting a scissors outside. The bunch of flowers are inserted in the vase, it looks good, but after a week it turns into firewood, and it is done. But even if you hold the seedlings, as long as there is root, it will grow longer in the flower pot, and you must not burn it. money."
For the next development of SOHO 3Q, Pan Shiyi said that he hopes to develop in the direction of platformization. "It is very limited to develop 3Q in SOHO's own project. It can't scale, we have to cooperate with other developers. He said that according to the plan, there will be an estimated 100,000 seats in 2017. At that time, the rental income of SOHO 3Q will exceed the traditional office building rental income. "We and airbnb and Uber are one direction, that is, to make full use of social resources." stand up."
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