In January 2011, Ma Yun said that because of e-commerce, the middle commerce association gradually disappeared five years later! At that time, the home building materials dealer almost "dog band"! But now, there is no need to brush the presence. In October 2016, Ma Yun said that after five years, the e-commerce conference + disappeared! Against the sky? Only five years of feng shui turned back?
In fact, we all misunderstood Ma Yun and misunderstood the industry. According to the "Book of Changes" point of view, the development of any thing has its objective laws, we should all open more "brain holes." Embracing the Internet or replacing the Internet is a law of development. But I believe that at least before we become "old turtles", whether it is in the traditional or future perspective, home building materials dealers are indispensable.
So now, we don’t “snake chicken bloodâ€, we don’t “drink chicken soupâ€, eat melons, and “count down†the eight core values ​​of home building materials dealers.
One, an indispensable component of 4P. Ye Maozhong said that whoever talks about marketing does not talk about these four P (products, prices, channels, promotions) are rogue, "less one P is a fart." And the home building materials industry, which is dominated by personalized customization, has to put the products in front of the users. Do you say that the distributor channels are not open?
Second, the propaganda team seeder for brand communication. In the era when words must be talked about brands, even the best products must also be spread, "the wine is also afraid of the deep alley." Home building materials dealers are almost all brand franchisees, and the unified signboards are neat and tidy everywhere. According to the survey, the most effective way to spread is not CCTV, not TV, but display. I don’t see you, the price of the rent is "Hong Ju Xingran", all the major A-class shops, how many home building materials manufacturers, public relations and people ask for a queue to fight "to fight the alliance" drill routines to use up the "power of the wild" to position, no dealers to join Shops, manufacturers open their own direct sales stores, do not seek direct sales profit, but seek opportunities. So, no dealers show sales and experience, home building materials brand is the castle in the air.
Third, the window of market information transmission in both directions. Smart home building brand manufacturers, as long as the development of new products or research marketing strategies, the first is to ask the "combat first-line" dealers. The dealer not only conveys the information of the manufacturer to the user, but also conveys the user's information to the manufacturer. This information is especially important in the era of big data. The two-way information transfer also makes the manufacturer's "friendship boat" more stable.
Fourth, the best window for manufacturers after-sales service. Good service is an important part of a good product. "Who sells who is responsible" is not only the terms of the "elimination of the law", but also the consensus of the users. Therefore, a good brand can not be separated from the good service of the dealer, and the good service brings more orders to the dealer, forming a virtuous circle and making a more "shining" performance. For the implementation of “6S after-sales serviceâ€, it is a habit of compulsory dealers to implement and later become a dealer.
Five, the unique value of social relations. For the customer relationship of home building materials users, manufacturers are beyond the reach. The dealers are basically local "indigenous", who has a group of relatives and classmates, government relations, friends, contacts are money, there is a relationship, marketing has "humidity", can penetrate deep; humanistic care, products have "temperature ", closer, and the problem is flat.
Sixth, to control the purchase risk for the user. The user's purchase risk mainly comes from price, performance, environmental protection and after-sales. As long as the home building materials dealers start from their own interests, they will unconsciously control the risks and choose the products with high quality and beautiful environmental protection. Besides, most of the home building materials dealers are the "old sparrows" who have been in the industry for many years. "Old driver", the eyes are old and bright: "The self-interested person, the altruistic person for a long time."
Seven, the store as the regional credit collateral, for the user to do quality assurance. China is now an excessive era of acquaintance society moving towards a stranger society, and the acquaintance economy is rooted in the bones. It’s an acquaintance and a store. “Looking down and seeing the head,†“Running the monk can’t run the temple.†Now it’s possible to add the endorsements of these “Huiju Xingran†hypermarkets, etc. These are not overtaken by the manufacturers. .
Eight, a shortcut to achieve entrepreneurial dreams. In this era when the country encourages “double creationâ€, students like Wang Jianlin’s “small goal†dream, and students who want to start a business with “single wordsâ€, students with “slashes†and “squatsâ€, and Classmates who have realized the "new cows that have been blown up", who lacks money, no experience, and what is good for entrepreneurship? Of course, to join the home building brand is reliable! (Source: Netease Home)
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