Why is the output value of China's plastic door and window industry not high?

Consumption concept needs to be changed

At present, when Chinese homebuyers buy a house, the main concern is the qualification of developers and builders, as well as the quality of the building, and there is less concern for door and window buyers. On the one hand, because of the lack of knowledge about doors and windows, on the other hand, it is always thought that doors and windows are the accessories of houses, and the quality of them is not much affected. In foreign countries, there is a popular saying: Housing is good, the key is to look at the doors and windows.

Buyers in the United States often ask for what kind of materials, what kind of materials, and what kind of standard doors and windows. The price of goods in the commercial housing of 10,000 yuan per square meter, the price of the supporting doors and windows is generally about 1,000 yuan per square meter, while China is only about 300 yuan per square meter. This shows that the quality and level of doors and windows in China are generally low.

Serious vicious competition

Because plastic doors and windows have many unparalleled advantages of other materials, doors and windows, China has listed plastic doors and windows as one of the key construction materials of the country. Therefore, in the past 10 years, the production and application of plastic doors and windows in China have achieved rapid development, but due to overheated development, the situation of serious oversupply has been caused.

At present, the annual market demand for plastic doors and windows in China is about 1.5 million tons, and the annual production capacity of plastic doors and windows has reached 3 million tons. The consequence of oversupply is that the industry has a low price and serious competition. The products are shoddy and cut corners. Frequent occurrences have greatly affected the reputation of plastic doors and windows. The consequences of low-price competition have also caused the entire plastic door and window industry in China to be at a loss.

Although China's plastic doors and windows account for a considerable market share, compared with foreign developed countries, there is still a certain gap. According to statistics, the current market share of plastic doors and windows in Europe is 40%, the market share of plastic doors and windows in Germany has reached 54%, and the United States has reached 45%. In terms of building energy consumption, the total energy consumption per unit of residential buildings in China is about 3 times that of developed countries, the energy consumption of external windows is 1.5 to 2.2 times that of developed countries, and the air leakage rate of doors and windows is 3 to 6 times that of developed countries. This shows that the gap between China's building energy efficiency and foreign developed countries is still relatively large.

Industry standards are chaotic

According to reports, at present, there is no industry standard for doors and windows that matches the price of houses. Generally, the requirements for windshield performance, air leakage performance, rainwater penetration performance, thermal insulation performance and sound insulation performance of doors and windows are often It is only the sample that can be sent to pass the test, and the pass rate of the door and window inspection is low after the house is built.

Because, for most buyers, they have no ability, and there is no means to test these five performances on doors and windows, and the country does not have the corresponding binding force, so developers and builders in order to save costs, most of them Make "articles" on the doors and windows.