Bathroom price war should not become the core competitiveness of enterprises

In fact, competition prices have always been the highlight of sanitary companies competing for passenger traffic and improving sales. In recent years, in addition to the "5 May" and "Eleventh" and other traditional promotional nodes to carry out price strangling, the popular holiday and even weekends have also become low-cost promotional opportunities. From high-end to low-end, from import to domestic, corporate promotions are all based on price as a killer, and many companies will choose individual style products to sell at “special prices” far below the normal market price. But for the home industry has already started the "price war", the views of various companies are not uniform.

"The price war has appeared in the past two years, and it is presently becoming more and more intense." According to Chen Tao, vice president of international households at Yitong, the price war has already begun. The main reason is that the concentration of bathroom brands is low, and many companies lack the core of their products. Competitiveness, and the similarity of products, imitation products emerge in an endless stream. Therefore, in the face of deterioration of the external environment and the intensification of market competition, prices have become an important or even the only means of competition for some companies seeking to seize market share and gain living space.

Some industry insiders believe that the current low-cost promotional competition in the home industry is not equivalent to the "price war." Price war refers to the same goods you sell fifty hair, I sell San Mao, below the cost of vicious competition, do not rule out the individual companies intending to delisting rely on price war to clean up inventory, but the real reputable brand does not "lose money earning ".