Xiamen Yudian Automation Technology Co., Ltd. has dedicated itself to the research and development of intelligent digital display instruments for over 20 years, continuously pushing the boundaries of innovation and achieving world-leading technologies that ensure professional quality.
———Interview with Mr. Su Fang, Deputy General Manager of Xiamen Yudian Automation Technology Co., Ltd.
Source: China Industrial Control Network
For more than two decades, Xiamen Yudian Automation Technology Co., Ltd. has been focused on the technical advancement and product innovation of intelligent digital display instruments. With a strong foundation in R&D and a series of breakthrough technologies, the company has made significant contributions to the industry. These innovations not only drive the growth of domestic instrumentation but also position Yudian as a leading player aiming to become the world's largest smart thermostat manufacturer.
Strong performance and overseas expansion
This year, Yudian has seen impressive growth, with sales increasing at the fastest rate in the past three years, surpassing expectations. The company expects to sell over 500,000 units of its instruments, setting a new record and marking a milestone in the domestic temperature control market. As one of the top manufacturers in China, Yudian is making waves in the industry and is well on its way to becoming the largest temperature control instrument producer in the country.
To expand globally, Yudian has formed an independent team to explore international markets. Although sales have remained stable, the company sought a breakthrough. According to the leadership, staying local was not enough—Yudian needed to go global. The marketing team has been actively exploring new strategies, and through online channels, they've successfully expanded their reach. Sales have doubled, proving that a new model can work. Yudian is now confident about its future in the international market.
Yudian's products are now exported to North America, Europe, Oceania, India, the Middle East, and Southeast Asia. As a leader in the thermostat industry, the company is determined to break out of its traditional sales model and push further into the global stage.
Building core competitiveness from within
A strong brand image requires comprehensive improvement across all areas of the business. Yudian’s recent success is not accidental—it’s the result of hard work, product innovation, strategic market planning, and a strong focus on branding.
Product innovation remains central to Yudian’s strategy. The launch of the 3170S split-type touch screen recorder marks a significant shift in the industry. This product is expected to replace integrated paperless recorders, much like how split air conditioners replaced their integrated counterparts. This innovation has already driven a 100% increase in sales of split-type recorders, showing strong customer demand and confidence in the product.
Market expansion has also played a key role. Yudian has invested heavily in key regions such as South China, Shanghai, Zhejiang, and the Southwest. New offices have been established in cities like Wenzhou, Ningbo, Chongqing, Xi’an, and Chengdu, allowing better service to local customers. These efforts have helped Yudian complete its national market layout.
Branding is another pillar of Yudian’s strategy. The company has realized that while technology is crucial, marketing and brand building are equally important. Since 2012, Yudian has reorganized its marketing team, introduced industry experts, and launched various platforms to communicate with customers. From monthly magazines to social media and corporate forums, Yudian is working hard to build a strong brand presence.
Customer-centric approach
Yudian believes that true success comes from helping customers grow. Even small clients receive custom solutions, which is rare among domestic companies. This customer-first philosophy has led to a loyal customer base, with 70% of new clients coming from referrals. Over the past 20 years, Yudian has grown from 3,000 to nearly 30,000 customers, and continues to add 3,000 new ones each year.
Efficient and focused operations
Yudian operates with an ultra-flat management structure, ensuring quick decision-making and strong execution. The company is known for its focus on smart temperature control, remaining dedicated to this field for over two decades. While many competitors diversify, Yudian continues to specialize, offering tailored solutions.
With the global smart thermostat market shifting towards Asia, Yudian is well-positioned to take advantage. The company has a strong team, industry-leading experts, and a culture that attracts top talent.
Looking ahead, Yudian aims to become the world's largest smart thermostat manufacturer. With China accounting for 50% of the global market, the company is confident it can achieve its vision. The future looks bright for Yudian.
Http://news.chinawj.com.cn Submission:
———Interview with Mr. Su Fang, Deputy General Manager of Xiamen Yudian Automation Technology Co., Ltd.
Source: China Industrial Control Network
For more than two decades, Xiamen Yudian Automation Technology Co., Ltd. has been focused on the technical advancement and product innovation of intelligent digital display instruments. With a strong foundation in R&D and a series of breakthrough technologies, the company has made significant contributions to the industry. These innovations not only drive the growth of domestic instrumentation but also position Yudian as a leading player aiming to become the world's largest smart thermostat manufacturer.
Strong performance and overseas expansion
This year, Yudian has seen impressive growth, with sales increasing at the fastest rate in the past three years, surpassing expectations. The company expects to sell over 500,000 units of its instruments, setting a new record and marking a milestone in the domestic temperature control market. As one of the top manufacturers in China, Yudian is making waves in the industry and is well on its way to becoming the largest temperature control instrument producer in the country.
To expand globally, Yudian has formed an independent team to explore international markets. Although sales have remained stable, the company sought a breakthrough. According to the leadership, staying local was not enough—Yudian needed to go global. The marketing team has been actively exploring new strategies, and through online channels, they've successfully expanded their reach. Sales have doubled, proving that a new model can work. Yudian is now confident about its future in the international market.
Yudian's products are now exported to North America, Europe, Oceania, India, the Middle East, and Southeast Asia. As a leader in the thermostat industry, the company is determined to break out of its traditional sales model and push further into the global stage.
Building core competitiveness from within
A strong brand image requires comprehensive improvement across all areas of the business. Yudian’s recent success is not accidental—it’s the result of hard work, product innovation, strategic market planning, and a strong focus on branding.
Product innovation remains central to Yudian’s strategy. The launch of the 3170S split-type touch screen recorder marks a significant shift in the industry. This product is expected to replace integrated paperless recorders, much like how split air conditioners replaced their integrated counterparts. This innovation has already driven a 100% increase in sales of split-type recorders, showing strong customer demand and confidence in the product.
Market expansion has also played a key role. Yudian has invested heavily in key regions such as South China, Shanghai, Zhejiang, and the Southwest. New offices have been established in cities like Wenzhou, Ningbo, Chongqing, Xi’an, and Chengdu, allowing better service to local customers. These efforts have helped Yudian complete its national market layout.
Branding is another pillar of Yudian’s strategy. The company has realized that while technology is crucial, marketing and brand building are equally important. Since 2012, Yudian has reorganized its marketing team, introduced industry experts, and launched various platforms to communicate with customers. From monthly magazines to social media and corporate forums, Yudian is working hard to build a strong brand presence.
Customer-centric approach
Yudian believes that true success comes from helping customers grow. Even small clients receive custom solutions, which is rare among domestic companies. This customer-first philosophy has led to a loyal customer base, with 70% of new clients coming from referrals. Over the past 20 years, Yudian has grown from 3,000 to nearly 30,000 customers, and continues to add 3,000 new ones each year.
Efficient and focused operations
Yudian operates with an ultra-flat management structure, ensuring quick decision-making and strong execution. The company is known for its focus on smart temperature control, remaining dedicated to this field for over two decades. While many competitors diversify, Yudian continues to specialize, offering tailored solutions.
With the global smart thermostat market shifting towards Asia, Yudian is well-positioned to take advantage. The company has a strong team, industry-leading experts, and a culture that attracts top talent.
Looking ahead, Yudian aims to become the world's largest smart thermostat manufacturer. With China accounting for 50% of the global market, the company is confident it can achieve its vision. The future looks bright for Yudian.
Http://news.chinawj.com.cn Submission:
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