Xiamen Yudian Automation Technology Co., Ltd. has dedicated over two decades to the research and development of intelligent digital display instruments, continuously pushing the boundaries of innovation. With a strong foundation in world-leading technologies, the company has established itself as a key player in the industry. In an exclusive interview with Mr. Su Fang, Deputy General Manager of Yudian, we gain insight into the company's journey, strategies, and future ambitions.
Source: China Industrial Control Network
[Image: http://i.bosscdn.com/blog/20/13/09/02140425_72410.jpg]
Yudian has consistently focused on technological advancement and product innovation in the field of intelligent digital display instruments. Over the past 20 years, the company has achieved remarkable milestones, not only advancing domestic instrument technology but also setting its sights on becoming the largest intelligent thermostat manufacturer globally. The company’s commitment to quality and innovation has positioned it as a leader in the industry.
This year, Yudian experienced significant growth, with sales increasing at the fastest rate in the last three years. The company expects to sell over 500,000 units, setting a new record in the domestic temperature control market. This success has solidified Yudian’s position as the largest manufacturer of temperature control instruments in China.
To expand internationally, Yudian has built a dedicated team for overseas markets. While previous efforts were stable, they lacked substantial breakthroughs. The company realized that simply focusing on the domestic market would not be enough. By leveraging online channels and exploring new sales models, Yudian has successfully increased its overseas sales by double, finding an effective strategy for international expansion.
Currently, Yudian’s products are exported to North America, Europe, Oceania, India, the Middle East, and Southeast Asia. The company is determined to grow further and establish a stronger global presence.
Internally, Yudian has been strengthening its core competitiveness through continuous improvement. The company has invested heavily in product innovation, market expansion, and branding. One of its most notable innovations is the 3170S split-type paperless recorder touch screen control system, which represents a major shift in the industry, much like how split air conditioners replaced integrated ones.
In terms of market strategy, Yudian has made key investments in South China, Shanghai, Zhejiang, and the Southwest regions. New offices have been opened in cities such as Chongqing, Xi'an, Chengdu, Wenzhou, and Ningbo to better serve local customers. These efforts have helped complete the company’s national market layout.
Branding has become a central focus for Yudian. Recognizing the importance of marketing, the company has restructured its marketing team and introduced professional talent from the industry. Yudian has also launched various platforms, including magazines, social media, and an official WeChat account, to enhance brand visibility and customer engagement.
Customer-centricity is at the heart of Yudian’s philosophy. The company customizes solutions for even small clients, believing that long-term investment in relationships leads to sustainable growth. With over 30,000 customers and a steady increase of 3,000 new ones annually, Yudian has built a strong reputation based on trust and reliability.
With an ultra-flat management structure, Yudian ensures quick decision-making and efficient execution. Focused on smart temperature control, the company remains committed to its core business, avoiding diversification despite industry trends. Its team of top technical experts continues to attract talent from the industrial control sector.
Looking ahead, Yudian aims to become the world’s leading intelligent thermostat manufacturer. As the Chinese market accounts for 50% of the global share, the company is well-positioned to achieve its ambitious goals. With continued innovation, strong leadership, and a customer-focused approach, Yudian is ready to lead the next phase of growth in the smart thermostat industry.
Source: http://news.chinawj.com.cn
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