The industry believes that the improvement of standards will further activate China's smart lock market. Despite the bright future of the industry, as a manufacturer, it is still necessary to clarify that the two major factors that smart home products need to consider when entering the homes of ordinary people are safety and convenience.
Smart lock market has considerable prospects
Nowadays, the Internet tide has swept all aspects of our daily life. As an important space for people's lives, the intelligence of home has also emerged. According to the data of the Prospective Industry Research Institute, the size of China's smart home market in 2014 was 300 million yuan. Under the “Internet +†Dongfeng, Internet giants such as Baidu, Tencent and Alibaba, real estate manufacturers and home appliance manufacturers have entered the market. Smart home is expected to grow rapidly to 4.8 billion yuan, and the compound growth rate of the market in 2016 and 2017 will exceed 20%.
Traditional home appliances such as TVs, air conditioners, and refrigerators have all entered the era of intelligence, and they have set foot on the intelligent road for people to protect the door locks of family safety. The data shows that the global smart locks have annual sales of 3.5 billion US dollars. In Japan and South Korea, smart locks account for more than 70% of the civilian lock market. The use rate of Korean apartment smart locks is as high as 90%, and European and American smart locks also account for 50% of the market for civilian locks, China's smart locks also have a large market space.
Every year, China constantly invests in high-tech research on locks, effectively responding to the market demand for high-end locks. Electronic smart locks are the early products of smart homes. Manufacturers of all sizes want to take a share in this market. Today, Apple, Samsung and Google are all focusing on this market and launching related products and programs. Among the listed companies, Guangtian Co., Ltd., through the subscription of the newly issued shares of Shanghai Youdis Digital Identification System Co., Ltd. in June this year, is in the field of smart locks.
In the Internet age, smart home is an irreversible trend, and smart locks are entry-level products for smart homes. Consumers do not have to install a full set of smart home systems, but it is necessary to install smart locks to ensure safety and convenience. With the continuous improvement of Internet technology, if the "new generation" smart home products can take the lead in this market, it will have an inestimable effect on enterprises and the industry.
Industry standards improve the popularity of smart home products
Although the smart lock is a hot product that has been in full swing and has been sought after by manufacturers and consumers, the smart lock market is still not standardized and standardized. There are still problems such as chaotic products, poor design, high price, and incorrect products. . Consumers have many misunderstandings about the new things of smart door locks. For example, simple smart locks such as fingerprint locks, irises, and face recognition can be used for theft prevention. The more the smart lock function, the higher the safety factor. People tend to focus on "intelligence" and ignore the safety of their products as home products, and sometimes even manufacturers do not pay attention. This misunderstanding of cognition also prompted some merchants to take the opportunity to make false propaganda, exaggerate the eyeballs of functional bloggers and raise the selling price, which disrupted the normal consumption order and cast a shadow on the smart lock market. In order to further standardize the development of the electronic anti-theft lock industry and improve the overall quality and grade level of China's electronic anti-theft lock products, the Ministry of Public Security's Safety and Police Electronic Product Quality Testing Center and China's Hardware Industry Technology Innovation Strategic Alliance jointly launched the "Electronic Anti-theft Lock New Revision of the Standards. At present, the "New Standard for Electronic Anti-theft Locks" has completed the first draft and is in the review stage.
Not only does the “smart lock†market have chaos, but the information security risks of smart home related products cannot be ignored. In the era of big data, the personal identity information and consumption habits of users have become various data that can be stored, processed, and can be deeply integrated and integrated. This gives some high-tech criminals a chance to give people Life brings hidden dangers that cannot be underestimated.
At present, the root cause of security risks and market chaos in smart homes is that industry standards are not unified. The refinement and improvement of the standard will inevitably bring new vitality to the smart home market and promote the further standardization of the smart home market, which is a big plus for the whole industry and consumers.
Smart, reliable, safe and convenient
Smart locks, as part of emerging Internet products, should not be independent of smart homes, but should complement the development of smart homes. At present, China's smart home is still in the initial stage of model cultivation, platform construction and user accumulation. How smart home products capture the “pain point†of consumers is the most worthy discussion for manufacturers.
For consumers, choosing smart home products is a kind of trust in product brands. Once consumers choose home products that are counterfeit and shoddy, they are not only easy to hit consumer confidence, but more importantly, the entire corporate image and the entire industry. Have a negative impact.
Smart home products often win the attention of consumers with high-tech, Internet, intelligent and other fashion labels, but because the industry entry threshold is not high, all enterprises have been involved, resulting in the proliferation of homogenized products in the smart home market. The drawbacks of price wars, false propaganda, and lack of after-sales service have emerged. Although many companies have joined the market to a certain extent, but these products are far from meeting the needs of consumers, and will cause some trouble for consumers to buy. Therefore, smart home enterprises do not rush to eat big cakes in a single bite, but need to start from the market demand, combined with the actual situation of the consumer groups, from product research and development, channel promotion, after-sales service and other aspects to do a good job, in order to gather consumers, In order to win the market.
Most smart home products on the market now ignore the needs of users more or less. The standard for consumers to choose smart home products is nothing more than safety and convenience. Today, with the Internet thinking mode as the starting point, the concept of user first, product extreme, and ultimate service has been unstoppable. Smart home manufacturers must ensure product quality and meet their convenient needs from the user's point of view. Smart homes can defeat the enemy in the fierce market competition.
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